Senior Public Relations Director: F&B Team

The Food and Beverage Team at The Brand Guild works with some of the most iconic F&B brands in the country. Our team is growing, and we are looking for an experienced Senior Public Relations Director - someone with a deep understanding and love of food and lifestyle brands - to serve as the day-to-day lead and thought partner for a portfolio for some of the most exciting brands in the country.

Our ideal candidate has a minimum of 8 years of PR agency experience in the F&B space, strong management experience and a desire to grow with a best-in-class team. We’re an entrepreneurial group who thrives on learning, collaborating, and winning for our amazing clients. If you share that spirit, we want to hear from you.

Note:

This position is based in The Brand Guild’s NYC office with Tuesday-Thursday in-office.

• A love of all things F&B
• A problem solver and strategic thinker who has the excitement and experience to lead a team of whip smart storytellers
• An expert in identifying and developing stories that drive visibility -- from creating major moments to developing a drum beat of ongoing pitches
• Adept at leading essential press initiatives including research, writing and strategic thinking
• A confident communicator and presenter that can serve as a main client lead
• Extremely organized and detail-oriented
• Someone who wants to join a collaborative, supportive, "in it to win it" team

• Develop and drive integrated communications strategy for a range of clients in the F&B space, securing meaningful coverage that builds awareness and encourages engagement
• Identify and ideate brand partnerships to elevate storytelling and earned reach
• Lead proactive media outreach and relationship building efforts to secure high-impact coverage across national, regional and trade outlets
• Analyze media performance and share clear, actionable insights to guide planning
• Collaborate cross-functionally with Marketing and Events teams to amplify storytelling
• Manage, mentor, and grow a team of smart, savvy and dedicated PR professionals, fostering a culture of creativity and results

• 8+ years of public relations agency experience specializing food and beverage (CPG experience a plus)
• Strong relationships with key industry press
• A love of news, strong media relationships and a comprehensive understanding of the media cycle and media’s needs
• Relationships that will help create brand partnerships and move them forward
• Extensive experience managing multiple client accounts and direct reports
• Excellent verbal and written communications skills, as well as organizational and planning skills
• Ability to independently manage multiple projects and clients and meet deadlines in an agency environment

• People-first culture: A supportive, high-energy team that values creativity, collaboration, and balance
• Professional development:
  Annual stipend, training programs, and mentorship opportunities
• Comprehensive benefits:
  Fully paid medical, dental, and vision; FSA; life and disability insurance; 401(k) with 4% match
• Time to recharge:
  Robust PTO and paid holidays
• Hybrid flexibility:
  Three in-office days that foster connection and creativity
• Exciting clients:
  Work with best-in-class brands in our F&B portfolio

The Brand Guild is an equal opportunity employer committed to building an inclusive and equitable workplace. If you require accommodations during the hiring process, please contact