Assistant Athletics Director (or Director) of Fan Engagement and Marketing

Colgate University

Assistant Athletics Director (or Director) of Fan Engagement and Marketing

Colgate University


Assistant Athletics Director (or Director) of Fan Engagement and Marketing


Requisition Number: 2026A005

Posting

Full Time/Part Time: Full Time

Division: Athletics

Department: Athletic Event Management

Wage/Salary Range


Department Statement:
Colgate Athletics seeks to be a welcoming and diverse association of students, coaches, staff, alumni and fans in which all people are treated equitably and respectfully, and can contribute fully to our success; we share common goals, we affirm open communication and civility, we honor the sacredness of each person, we accept responsibility to act for the common good, we care for and serve one another, and we honor our history while celebrating our evolution;

and, we strive to consistently perform at the upper range of our potential, to get better every day with a goal to win – to win in competition, in the classroom, in the community and in the lives of every member of the Colgate Community.

Accountabilities
The Assistant Athletics Director or Director of Fan Engagement and Marketing provides strategic and effective leadership of fan experience, marketing, ticket sales and operations, community engagement, hospitality, and other special events within the Colgate Athletics Department. The position, reporting to the Deputy Athletics Director for External Operations, will be the primary architect of the Colgate Raiders fan experience with the goal of creating an exciting atmosphere that captivates fans and builds lifelong relationships with the Colgate Community.

The position will be responsible for developing innovative strategies and optimizing the fan experience.

This role is highly visible and requires an individual with outstanding interpersonal skills. The successful candidate should be assertive and confident yet approachable and respectful, with a proven track record in building collaborative relationships across campus and in the community.

Primary Responsibilities Include

• Strategic and effective leadership over the fan experience, marketing, ticket sales and operations, community engagement, hospitality, and other special events for the Colgate Athletics Department.
• Development of a comprehensive fan engagement strategy with innovative and unique approaches to create an exciting atmosphere at all Colgate Athletics events.
• Lead planning, coordination, and implementation of fan engagement and marketing plans, including but not limited to, promotions, giveaways, in-game crowd engagement, music, and video production.
• Ensure positive relationships between the Athletics department and key stakeholders, to include alumni, local community, fans, parents, faculty, and other University constituents. This includes,
• Building effective relationships with Colgate students and fans that promote a fan-centered game day culture for all sports; and
• Effectively collaborating with campus and community constituents in support of marketing and promotion efforts.
• Development, production and execution of creative concepts for ticket sales of all sports in accordance with strategic plans, including printed, digital and video elements.
• Coordinate and collaborate with the Deputy Athletics Director for External Operations and the Director of Communications & Creative Media on a comprehensive marketing and communications strategy, to include cultivating fan engagement on all Colgate Athletics social media sites including, but not limited to, Instagram, You Tube, Tik Tok, Facebook, X, etc.
• Execution of effective marketing for promotions and events via all channels and media (e.g., , social media, print, electronic media) in collaboration with the Director of Communications & Creative Media.
• Oversight of the athletic marketing budget. Must exercise independent discretion on all purchases and budgetary decisions for athletics marketing and fan engagement unit, as well as ticket sales and operations in alignment with divisional priorities and policies.
• Assist the Deputy Athletics Director for External Relations in generating leads to assist in the cultivation of corporate sponsor ships, and…