Sr. Go-to-Market Strategy Lead, Global Event Content, Platform Operations, and Go-to-Market

Sr. Go-to-Market Strategy Lead, Global Event Content, Platform Operations, and Go-to-Market

Amazon Web Services, Inc. is seeking a Senior Go-to-Market Strategy Lead on the Events, Sports Marketing, and Sponsorship (ESS) team. This role serves as the go-to-market strategist for AWS s first-party events portfolio, anchored by flagship programs like re:

Invent and AWS Summits, and extending communications support across 160+ events annually including third-party programs such as Dream force, CES, and Cannes Lions. This is a high-visibility, net-new role that defines how AWS positions, differentiates, and communicates its first-party events to builders, leaders, and internal stakeholders. The role sits at the center of a unified go-to-market motion and covers two interconnected work streams: (1) defining messaging and positioning for each event within the portfolio, and (2) architecting a scalable communications framework that activates that strategy across internal and external channels, including third-party event communications.

The role treats every event as a distinct offering and views the full portfolio as an integrated system, establishing differentiation, audience segmentation, and positioning frameworks that inform investment tiering, go-to-market activation, and pipeline contribution across all event types.

• Define Portfolio Positioning and Messaging Strategy:
  Own foundational messaging and positioning frameworks for AWS s first-party events portfolio, clarifying what each event is, who it is for, and why it matters relative to the portfolio (e.g., re:Invent, Summits, re:Inforce, Executive Summit/Forum, and cohort programs).
• Establish audience-specific messaging variants (builder, executive, partner, seller) to differentiate across flagship and cohort event types.
• Provide positioning inputs that inform portfolio tiering decisions and ensure strategic rationale underpins resource allocation.
• Define the narrative that positions events as pipeline accelerants and demand generation mechanisms, not just operational obligations.
• Apply market intelligence, competitive analysis, and attendee research to refine portfolio positioning and identify whitespace opportunities.
• Architect and scale the Communications Framework:
  Define and execute the pan-ESS communications strategy (newsletters, pre/post-event communications, cadence management) and activate portfolio messaging through scalable channels.
• Build and manage the sub-program communications intake mechanism, editorial calendar, and send schedules across first-party and third-party work streams to minimize over-messaging.
• Develop foundational content assets including event messaging frameworks, talk tracks, launch email templates, KBYG communications, and post-event trip report formats for reuse by distributed teams.
• Create the Bill of Materials (BOM) for communications assets to maintain consistent, high-quality standards across programs.
• Serve as the centralized communications architect for org-wide event updates, ensuring timely, sequenced, and actionable information for stakeholders.
• Drive Cross-Functional Alignment and GTM Integration:
  Interlock messaging and communications with key partners (IDC, ABM/Industry Heads of Marketing, LMP, Partner Marketing, Sales Operations, and Sales Champions).
• Partner with IDC, field teams, and Account Based Marketing to translate event positioning into demand generation and pipeline across segments and geographies.
• Coordinate sub-program communications schedules across Executive Summit/Forum (GEM), Partner Summit, Industry, and Startup work streams, identifying timing conflicts and sequencing to preserve depth where messaging adds value.
• Influence senior stakeholders on event portfolio positioning and the role of events within the AWS go-to-market motion.
• Partner with ESS Enablement to ensure messaging frameworks and sales enablement content are integrated and mutually reinforcing.
• Leverage AI and agentic workflows to scale: apply AI capabilities to messaging development, content production, and communications execution while staying at the strategy layer.
• Bring an AI-first lens to external content, surface AWS events content ahead of competitors in AI-assisted search and recommendations, and identify opportunities to automate repeatable processes through agentic workflows.
• Define success metrics oriented toward pipeline attribution and business impact, track engagement and activation metrics, and use feedback to refine the messaging and communications model.
• Contribute to post-event retrospectives and translate results into inputs for the next planning cycle.

• 6+ years of professional non-internship marketing experience
• 7+ years of experience developing and managing acquisition marketing or channel programs
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
• Experience building, executing, and scaling…