E-Commerce Performance Management & Analytics Lead, NA

Company Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through:
Talent, Education & Communication, Employee Groups and Celebration.

The E-Commerce Performance Management & Analytics Lead, North America is a commercially minded leader responsible for driving digital demand, customer acquisition, retention, and profitable growth across Ralph Lauren's North America e-commerce business. This role sits at the intersection of e-commerce, performance media, CRM, CIX, analytics, merchandising, site experience, finance, and agency partners, ensuring marketing investments are planned, measured, optimized, and translated into actions that support revenue, margin, customer file growth, lifetime value, and long-term brand health.

The ideal candidate will bring a customer-first mindset, luxury retail sensibility, performance marketing expertise, and analytical discipline. They will help connect Ralph Lauren's brand moments, product priorities, customer insights, and commercial objectives into an integrated North America marketing operating model that improves how the business plans, measures, and optimizes e-commerce demand across paid, owned, and partner touchpoints. Further, this role will support efforts to adapt our programs to the changing digital ecosystem and will be responsible for projects focused on AI visibility, taxonomy, advanced measurement, and evolving analytics capabilities.

• Develop and lead integrated North America e‑commerce marketing strategies that drive qualified traffic, conversion, customer acquisition, retention, and profitable growth across Ralph Lauren's digital commerce channels.
• Translate Ralph Lauren brand priorities, seasonal campaigns, product launches, promotional strategies, key category moments, and customer insights into clear marketing plans across paid, owned, CRM, and partner channels.
• Partner with Digital Commerce, Merchandising, Planning, CRM, CIX, Site Experience, Creative, Finance, and agency teams to align marketing activities with business priorities, inventory opportunities, launch calendars, and customer growth objectives.
• Identify growth opportunities across customer segments, brands, categories, channels, and lifecycle stages, balancing near‑term business performance with long‑term customer value and luxury lifestyle brand equity.
• Supported by a Senior Manager of Analytics, lead projects to strengthen digital marketing foundations, including taxonomy, tag implementation and governance, measurement frameworks, and attribution capabilities.
• Remain at the forefront of the future of search and digital discovery, driving efforts related to AI visibility while adapting to rapid changes in the search and commerce ecosystem.

• Own North America e‑commerce performance management routines, including weekly business reviews, monthly business updates, quarterly business reviews, and executive‑ready narratives for Marketing and business leadership.
• Monitor key performance indicators across traffic, conversion, demand, revenue, AOV, customer acquisition, retention, customer lifetime value, return on ad spend, media efficiency, promotional…