Director, Trade Marketing (Sephora & SWAK

About Charlotte Tilbury Beauty

Founded in 2013 byworld‑renowned makeup artist and beauty entrepreneur Charlotte TilburyCBE, Charlotte Tilbury Beauty has transformed the global beauty industry with one mission - to empower everyone, everywhere to look and feel like the most confident version of themselves. With oureasy‑to‑use,easy‑to‑choose,easy‑to‑gifticons,we’vebecome one of the most talked‑about beauty brands on the planet - and the magic is only growing.

Today,we’rea global beauty phenomenon, scaling at record speed across 50+ markets with over 3,000 Dream Team members bringing the Tilbury magic to life every single day. Across the world, our Retail Teams and Magic Offices workhand‑in‑handto shape the Charlotte Tilbury experience
-from the glamour of London and the style capitals of Europe,to the energy of the Americas, the vibrant beauty hubs of the Middle East and thefast‑growing innovation centres across APAC. Every region brings its own sparkle,culture and community, creating the unmistakable magic of Team Tilbury.

We’rebold.

We’redisruptive.

We’repowered by creativity,innovationandindustry‑leading tech. And as we continue to break records across countries,channels and categories,we’relooking for extraordinary talent to join us.

About the role

The Director, Trade Marketing will play a pivotal role in shaping and executing innovative marketing strategies to enhance brand visibility and drive commercial success across Sephora’s key markets in the United States, Canada, and SWAK. This dynamic position requires a strategic thinker with a keen understanding of the retail landscape, an ability to collaborate across departments, and a passion for delivering compelling brand experiences.

Working closely with cross-functional teams, retailer partners, and internal stakeholders, this role ensures that trade marketing programs are executed seamlessly, maximizing impact and consumer engagement.

As aDirector, Trade Marketing you will

Market Meetings & Strategic Alignment

• Own holistic retailer marketing perspective for leadership & cross functional management level with feed in from account owners.
• Lead overarching account Sephora strategy, including In-The-Kitchen sessions mapping out product priorities, key bets, exclusives and key marketing levers.
• Lead market meetings with Sephora and internal teams, developing the strategic framework of meeting materials, providing thought leadership and actionable insights.
• Deliver comprehensive performance recaps, identifying opportunities for growth, optimization, and strategic pivots.
• Lead budget inputs & strategy inputs - alignment on top-down commercial, brand, and media needs across all accounts.

Retailer Co-Op Media

• Partner closely with Director of Retail Media, to ensure alignment with overarching account objectives.

PR, Influencer and Social Ideation

• Liaison between Commercial team & PR/Influencer team on Sephora support needs
• Responsible for partnering with Influencer team on Sephora FY strategy for all mailers and higher-level influencer content needs tying back to key launches
• Manage budget for all Sephora mailers and PR boxes.
• Liaison between Brand Marketing team on all needs for Sephora exclusive social content.
• Manage FY social calendar content requests driving to Sephora.

Sampling Programs & Forecasting Leadership

• Oversee the development and execution of sampling initiatives to enhance product exposure and consumer engagement - Inclusive of budget, strategy, monthly management, process improvement

• Lead forecasting efforts to ensure accurate inventory planning, optimizing sampling strategies to maximize brand reach and conversion.
• Manage ongoing Sephora sampling programs, refining processes to improve efficiency and effectiveness.

Visual Merchandising (VM) Strategy & Execution

• Develop and manage comprehensive VM briefs tailored to Sephora’s retail environment, ensuring seamless alignment with brand storytelling and consumer appeal.
• Work closely with the creative and retail teams to curate visually striking in-store displays that enhance shopper experience and product visibility.
• Continuously assess merchandising strategies, adapting approaches based on performance insights and…