Manager, Marketing Planning & Operations

Manager, Marketing Planning & Operations

Department: Marketing

Employment Type: Full Time

Location: HQ - New York, NY

Compensation: $80,000 - $85,000 / year

Fernway is searching for a Marketing Planning & Operations Manager to join our team. This role serves as the operational backbone of Fernway’s Marketing organization, ensuring the people, projects, merchandise, and processes that support our marketing efforts move efficiently from planning through execution. This role owns the operational management of Fernway’s continuous marketing planning cycle, oversees the end-to-end marketing merchandise supply chain, and leads cross-functional strategic initiatives that improve execution, scalability, and organizational effectiveness across the department.

We are seeking an individual who is team-oriented, hard-working, and passionate about their work.

To thrive on the Fernway Marketing Team, you should:

• Enjoy bringing structure and organization to complex projects.
• Take ownership and follow through on every detail.
• Think several steps ahead and anticipate what teams need before they ask.
• Enjoy building systems that make other people more successful.
• Communicate clearly and proactively across multiple departments.
• Act with a consistent sense of urgency.
• Be equally comfortable solving today’s problems while improving tomorrow’s process.

• Own the operational management of Fernway’s continuous marketing planning process, maintaining a rolling 12-14 month planning horizon across global initiatives and state-specific programs.
• Build and maintain detailed project plans, timelines, milestones, dependencies, and execution calendars for all major Marketing initiatives.
• Monitor project progress, identify risks, resolve roadblocks, and proactively communicate status updates to stakeholders and leadership.
• Coordinate cross-functional collaboration between Marketing, Commercial, Operations, Regulatory, Product, Finance, and external partners to ensure projects remain aligned and on schedule.
• Lead recurring planning meetings, project reviews, and execution updates while maintaining clear accountability for deliverables across the organization.

• Own Fernway’s end-to-end marketing merchandise supply chain, ensuring promotional products, apparel, retail displays, fixtures, event materials, and branded assets are delivered accurately, on time, and within budget.
• Source and manage domestic and international manufacturing partners for marketing merchandise and promotional materials.
• Manage the complete merchandise lifecycle, including supplier sourcing, quotations, budgeting, purchase orders, production schedules, approvals, payment tracking, freight coordination, shipping, and final delivery.
• Partner with Operations, Commercial Directors, and Field Marketing Managers to coordinate distribution across all markets while ensuring each team has the information and resources needed for successful execution.
• Continuously evaluate suppliers, costs, production quality, and logistics processes to improve efficiency and reliability.

• Continuously improve the systems, workflows, and processes that support Marketing execution across the organization.
• Develop and maintain standardized playbooks, SOPs, templates, checklists, project documentation, and operational resources that create consistency and scalability.
• Identify opportunities to improve efficiency through better planning, automation, communication, documentation, and project management practices.
• Establish repeatable processes that reduce complexity and improve execution across recurring marketing initiatives.

• Serve as Marketing’s lead project manager for high-priority cross-functional initiatives that require coordination across multiple departments.
• Lead projects from planning through implementation by defining scope, building timelines, coordinating stakeholders, tracking progress, and ensuring successful execution.
  • Example projects include: develop Fernway’s eCommerce business, coordinate future website enhancement or platform migration initiatives, or…