Programmatic Media Specialist

Programmatic Media Specialist (BH-399295)

Location New York, United States Sector Media Salary $30-$45

Yoh has an exciting opportunity for a Programmatic Media Specialist to join our global digital media and entertainment client. This role will develop, execute, and optimize programmatic media campaigns designed to drive subscriber acquisition, conversion, and marketing efficiency across display, native, video, audio, and other digital channels.

The ideal candidate will have at least two years of directly managing and buying programmatic media, with recent hands-on experience operating platforms such as Google Display & Video 360 and Yahoo DSP. This is an execution-focused role requiring someone who can independently build campaigns, manage budgets and bidding strategies, create audiences, optimize performance, troubleshoot delivery issues, and report on direct-response results.

Title: Programmatic Media Specialist

Compensation: $35-45/hr, depending on experience

Type: 3-Month Contract, with potential for extension

Schedule: Onsite in New York City, NY Monday through Thursday; remote Friday

Industry: Digital Media / Entertainment / Subscription Services

Position Overview The Programmatic Media Specialist will be responsible for trafficking, managing, optimizing, and reporting on paid programmatic media campaigns for a large-scale subscription-based digital platform. This individual will help develop global media strategies focused on subscriber acquisition, conversion, and return on marketing investment.

This position requires true hands-on-keyboard experience. Candidates must have personally logged into demand-side platforms and independently executed campaign work. Experience limited to supervising agencies, reviewing reports, or participating in strategy discussions without directly operating the platforms will not meet the requirements of this role.

Key Responsibilities

• Develop and implement programmatic and digital media strategies that drive subscriber acquisition, conversion, and marketing efficiency.
• Build, launch, manage, and optimize direct-response campaigns across display, native, video, audio, and other programmatic channels.
• Independently operate DSP platforms such as Google Display & Video 360, Yahoo DSP, The Trade Desk, or Amazon DSP.
• Configure campaign structures, budgets, bids, pacing, targeting parameters, frequency caps, conversion goals, and flight dates.
• Select inventory sources, publishers, exchanges, private marketplace deals, and appropriate buying models.
• Create and test audience strategies, including retargeting pools, first-party audiences, lookalike segments, custom audiences, and prospecting groups.
• Monitor campaign delivery and performance against subscriber acquisition and conversion KPIs.
• Make ongoing in-platform optimizations to improve CPA, CAC, ROAS, conversion rate, pacing, reach, frequency, and overall media efficiency.
• Reallocate budgets across campaigns, audiences, channels, and placements to maximize return on marketing spend.
• Identify and resolve campaign delivery, tracking, targeting, inventory, pacing, and performance issues.
• Pull platform reports, analyze results, identify trends, and translate findings into actionable recommendations.
• Develop and evaluate publisher requests for proposals and use media research tools to create informed media plan recommendations.
• Explore, negotiate, and manage relationships with DSPs, publishers, supply-side platforms, exchanges, and data partners.
• Test new platforms, audience segments, inventory sources, creative formats, and optimization strategies.
• Collaborate with paid media, analytics, marketing, creative, product, and agency partners to align on performance trends and business priorities.
• Clearly communicate campaign results, risks, opportunities, and recommended next steps to cross-functional stakeholders.
• Manage multiple campaigns and priorities in a fast-paced environment supporting new products and business initiatives.

Basic Qualifications

• At least two years of paid media, performance marketing, or subscriber acquisition experience.
• At least two years of directly managing and buying programmatic media campaigns.
• Recent hands-on-keyboard experience with both Google Display & Video 360 and/or Yahoo DSP is required.
• Additional hands-on experience with The Trade Desk and Amazon DSP is preferred.
• Demonstrated experience independently building, launching, managing, and optimizing campaigns within a DSP.
• Strong understanding of programmatic buying, audience development, targeting, inventory selection, bidding, pacing, frequency management, and campaign optimization.
• Direct-response campaign experience focused on KPIs such as CPA, CAC, ROAS, conversion rate, subscriptions, leads, or customer acquisition.
• Experience creating retargeting pools, lookalike audiences, custom segments, and first-party audience strategies.
• Ability to optimize budgets, bids, targeting, pacing, placements, inventory, and frequency directly within programmatic platforms.
• Experience…