SVP, Head of Brand Marketing

Relate Search has partnered with a leading, relationship-driven financial institution with $60B+ in assets and a strong national presence. As the organization enters an exciting phase of growth and transformation, they are seeking a visionary Head of Brand & Creative Strategy to elevate and redefine their brand.

This executive will lead the company's brand strategy, creative services, and social media strategy, driving a compelling brand vision that strengthens market presence, deepens customer engagement, and creates a consistent brand experience across every touchpoint.

This is a highly visible leadership role for a strategic, creative, and data-driven marketer who can inspire teams, influence executive stakeholders, and deliver measurable business impact.

• Develop and execute the enterprise brand strategy and positioning.
• Lead the internal creative team to deliver innovative, high-impact marketing campaigns.
• Drive brand awareness, customer engagement, and market growth.
• Champion the use of AI and emerging technologies to enhance creative and marketing effectiveness.
• Establish brand governance, measurement frameworks, and performance KPIs.
• Partner with executive leadership to embed the brand throughout the customer experience.
• Build, mentor, and lead a high-performing brand and creative organization.

• Bachelor's degree in Marketing, Communications, or a related field.
• 10+ years of experience in brand strategy, integrated marketing, or creative leadership.
• Proven success building or transforming brands with measurable business results.
• Strong executive presence with exceptional communication and storytelling skills.
• Experience leveraging analytics, consumer insights, and AI-driven marketing solutions.
• Background in financial services, fintech, banking, insurance, or another highly regulated, trust-based industry is preferred.
• Agency and in-house leadership experience is a plus.