Senior Manager, Brand Insights & Strategy

Senior Manager, Brand Insights & Strategy

Pernod Ricard is a global premium spirits and wine company, the team behind brands such as ABSOLUT® Vodka, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, The Glenlivet® Gin, and Skrewball™ whiskey, as well as many superior wines and champagnes. The company culture is built on conviviality – human connection, authenticity, and friendliness. Guided by four core values – grounded in the real, fiercely authentic, passion for challenge, and connected beyond borders – we encourage team play, dream‑making, and innovation.

The salary range for this role, based in New York, is $ to $.

As Senior Manager, Brand Insights & Strategy, you will shape and activate consumer‑driven brand strategies across a portfolio of priority brands at Pernod Ricard USA. Your work will uncover deep consumer insights, transform learning into action, and proactively influence brand direction in partnership with senior marketing leadership. The role offers meaningful impact on communication, innovation, and renovation for iconic global brands in a fast‑paced, collaborative environment.

• Lead brand insights strategy and activation across multiple priority brands, delivering actionable learnings that inform communication, innovation, and renovation initiatives.
• Establish and manage annual learning agendas aligned to brand strategy and business objectives, driving cross‑functional and global alignment.
• Identify and prioritize key consumer knowledge gaps and design holistic learning plans that integrate data, trends, and primary research.
• Activate demand segmentation and foster deep consumer empathy across marketing and commercial teams.
• Synthesize quantitative, qualitative, and syndicated data into compelling narratives that inspire action and influence senior stakeholders.
• Serve as a thought leader within the insights community, building strong relationships with global Brand Companies and Center of Excellence partners.

• Bachelor's degree.
• 7+ years of brand insights and strategy experience with demonstrated success activating insights into brand action.
• 5+ years leading primary quantitative and qualitative research initiatives.
• Proven experience developing holistic learning plans that integrate multiple data sources.
• Strong ability to influence senior stakeholders (VP+ level) through compelling insight storytelling.
• Experience analyzing syndicated data sources (e.g., Nielsen, IRI, Numerator).

You will be part of an inclusive and diverse organization that values professional development and career mobility. Pernod Ricard celebrates the richness of its people, its brands, and its communities, while maintaining a strong commitment to sustainability and responsible enjoyment. A flexible work policy offers hybrid options with the ability to work remotely up to two days per week.

We offer employees great benefits and perks. Visit  for details.

Pernod Ricard USA is an Equal Opportunity Employer. It employs qualified individuals based solely on ability, training, and experience, and does not and will not, discriminate for or against any employee or applicant for employment or promotion based upon actual or perceived race, color, religion, sex, age, disability, national origin, citizenship, marital status, sexual orientation, gender identity, genetic information, military service or any other classification protected by law.

Offers will be subject to United States local terms. Pernod Ricard USA is committed to the full inclusion of all qualified individuals and will provide reasonable accommodations for the hiring process. To request reasonable accommodation, contact _Talent