Director, Growth & Engagement

The Job

We’re looking for a data-driven, hands‑on Director of Growth & Engagement to lead paid performance marketing and app store optimization efforts. This leader will own the end‑to‑end growth engine—from acquisition through engagement efficiency—driving measurable impact across installs, activation, and retention.

This role combines strategic leadership with operational excellence, managing a small high‑impact team and budget to deliver scalable, efficient growth for Bleacher Report’s digital products.

• Own and scale all paid acquisition channels (e.g., paid social, search, programmatic, app install networks) with a focus on CAC and LTV optimization
• Develop full‑funnel strategies to drive high‑quality user growth and engagement
• Lead budget allocation, forecasting, and pacing across channels to maximize efficiency and incrementality
• Test and iterate on creatives, targeting, and bidding strategies to unlock performance gains
• Partner cross‑functionally to define measurement frameworks
• Own ASO strategy across App Store and Google Play, inclusive of listing experimentation, keyword strategy, competitive positioning, and more
• Partner with product and design to align store presence with in‑app experience and growth goals
• Manage and develop a small team of growth marketers across performance marketing and ASO

• 7–10+ years in growth marketing, product marketing, performance marketing, or mobile app marketing
• Deep expertise in paid acquisition channels and mobile attribution (Branch, Apps Flyer, etc.)
• Proven track record optimizing CAC, LTV, and ROAS at scale
• Strong hands‑on experience with ASO tools and strategies
• Experience managing agencies and external partners
• Prior people management experience (direct management of at least 1–2 team members)
• Highly analytical, with strong comfort using data to drive decisions and influence stakeholders
• Experience in consumer apps, media, sports, or engagement‑driven platforms

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $ - $ salary per year.

Other rewards may include annual bonuses, short- and long‑term incentives, and program‑specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page () for instructions to submit your request.