Director, Social and Influencer Marketing New York, NY

Director, Social and Influencer Marketing

New York, NY

Hi, we’re Supergoop! Since 2005, we’ve been changing the way the world thinks about sunscreen. Today, we’re as committed as ever to creating feel‑good sunscreen that you’ll really want to wear. Because protecting your skin’s health is what we’re all about. Every. Single. Day.™

Supergoop! is on a mission to change the way the world thinks about sunscreen—and social is where that mission comes to life every day. We're looking for a Director of Social & Influencer Marketing who understands that we're not building a sunscreen feed; we're building a brand world where SPF feels effortless, joyful, and completely inseparable from real life.

The Director of Social & Influencer Marketing will own the full content and social strategy—setting the vision for how Supergoop! shows up across owned channels, creator partnerships, and community.

This role requires someone who can hold the strategic thread across all of it: from the editorial calendar to the influencer tier strategy to the brand franchises that make Supergoop! unmistakable.

• Own the full content and social strategy for Supergoop! across Instagram, Tik Tok, and You Tube—setting the vision for how the brand shows up across every format, franchise, and moment.
• Partner with the VP to translate the brand messaging into a clear, consistent social point of view that drives both awareness and cultural relevance.
• Build a content system rooted in the duality of utility and wonder: content that earns daily trust and content that makes people stop scrolling.
• Develop long- and short-term roadmaps supporting hero franchise moments (Unseen, Play), key retail partnerships, and cultural platforms (PGA TOUR, Alterra, and beyond).
• Own platform strategy with clear channel roles—understanding what Instagram Feed, Reels, Stories, Tik Tok, and You Tube each uniquely do for the brand.
• Maintain a sharp read on the competitive landscape and ensure Supergoop! occupies the white space between expert authority and cultural relevance.

• Own the influencer and community strategy as an integrated part of the broader content vision—ensuring creator content, organic community, and owned social feel like one cohesive brand world, not separate work streams.
• Set the multi-tiered influencer strategy aligned with brand, product, partnership, and commercial priorities—defining the role of creators across the full funnel (awareness → consideration → conversion → loyalty).
• Guide the Manager of Influencer Marketing on paid creator strategy, campaign execution, and performance optimization; guide the Manager of Community Engagement on organic creator relationships, UGC, and social listening.
• Develop long-term ambassador programs and brand-building paid partnerships; oversee negotiations and contracts with creators and agencies as needed.
• Identify cultural moments, platform shifts, and audience signals worth acting on—and know which ones to let pass.
• Build the habit-driving content systems—reminders, rituals, relatable moments—that move people from aware to loyal.

• Lead two direct reports—Manager of Community Engagement and Manager of Influencer Marketing—setting clear strategic direction, swim lanes, and shared accountability to the overall content and community vision.
• Partner closely with the Manager of Content Strategy & Creative (dotted line, Creative team) to ensure content execution is fully in service of the social strategy—providing creative briefs, directional feedback, and editorial guidance without owning that function directly.
• Ensure the full team operates with both strategic rigor and creative confidence.
• Give clear feedback, build trust, and create room for people to grow across both direct and dotted-line relationships.

• Partner closely with brand, product, paid media, DTC, and retail marketing teams to ensure a cohesive owned/earned approach to campaigns, launches, and always‑on storytelling.
• Support planning and execution of experiences and events—inclusive of venue, invite lists, production, and content…