Digital Acquisition Lead Analyst

Citi is looking for a Digital Acquisition Lead Analyst to shape and optimize how the organization reaches and converts customers across paid and owned digital channels. In this role, you will lead acquisition strategy, manage campaign performance, and partner with cross‑functional teams to translate digital goals into measurable business outcomes. Your work will directly influence Citi's digital growth by ensuring campaigns are strategically positioned, compliantly executed, and continuously optimized against defined KPIs.

• Lead the strategic positioning of paid and owned digital acquisition campaigns, defining channel testing approaches and advising on which products to market and how to structure test design.
• Develop end‑to‑end acquisition campaign strategies, owning forecasting models and performance reporting to track progress against business goals.
• Manage agency and vendor relationships, including evaluating partners for selection and overseeing the development of creative assets.
• Negotiate and execute media buying contracts for new initiatives, managing relationships with advertising partners, ad networks, and publishers.
• Optimize creative, messaging, and acquisition landing pages to improve conversion rates and deliver results tied to defined KPIs.
• Oversee quality assurance across ad copy, landing pages, and sitelinks both before and after campaign launch to maintain accuracy and compliance standards.
• Track and manage monthly budgets and performance metrics to ensure KPIs are consistently met, escalating risks and maintaining documentation in line with audit requirements.

• 6 to 10 years of experience in digital marketing, with a demonstrated ability to influence strategy and drive acquisition performance across digital channels.
• Expertise in the strategic positioning and optimization of paid and owned digital assets, with a clear understanding of how channel decisions connect to business outcomes.
• Expert‑level awareness of regulatory requirements relevant to digital marketing and financial services, with meticulous attention to detail in campaign execution and documentation.
• Ability to collaborate effectively across functions and translate technical requirements into actionable digital marketing strategies.
• Competence in managing marketing budgets, tracking spend efficiency, and reporting performance against KPIs on a monthly basis.
• Bachelor's degree or equivalent university qualification.

• Hands‑on experience in online paid media, SEO, or SEM, with the ability to apply channel knowledge to inform broader acquisition strategy.
• Master's degree in a relevant field.
• Familiarity with Jira and Confluence as tools for managing cross‑functional workflows and project documentation.

• A hybrid working model with 3 days in the office and 2 days working remotely, giving you flexibility alongside meaningful in‑person collaboration.
• The opportunity to lead high‑impact digital acquisition programs that directly influence business performance across Citi's product portfolio.
• Cross‑functional exposure across marketing, compliance, technology, and commercial teams, broadening your professional network and strategic perspective.
• Access to learning and development resources to support your continued growth in digital strategy and financial services marketing.
• Competitive compensation and benefits package that reflects the seniority and impact of the role.
• Well‑being support and work‑life balance initiatives designed to help you sustain high performance over the long term.

Salary: $ – $ (plus discretionary and formulaic incentive and retention awards). Citi offers medical, dental & vision coverage, 401(k), life, accident, and disability insurance, and wellness programs. Paid time off includes vacation, sick leave, and paid holidays. Benefits may vary by jurisdiction, job level, and date of hire.

Citi is an equal opportunity employer. Qualified candidates will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.

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