Senior Creative Strategist, Brand Strategy & Management

Job Category

Marketing & Communications

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The Global Brand & Creative (GBC) team within Marketing is responsible for our brand and marketing creative. From building brand awareness campaigns to designing experiences like Dream force, our multi-faceted team does it all. We are a collection of thinkers, makers and doers, whose sole purpose is to bring the brand to life across our incredible portfolio of work.

Within GBC, the Brand Insights, Strategy & Management team is in charge of the brand insights, brand strategy, creative strategy, and brand management that powers the Global Brand & Creative team and Salesforce as a whole. We advocate the power of brand across the organization, guide brand marketing activities, and ensure brand excellence.

We are looking for a Creative Strategist who bridges the gap between data-driven market understanding and world-class creative execution. In this role, you will lead the end-to-end creative strategy lifecycle across advertising, sports partnerships, internal campaigns, and events.

You will serve as the ultimate connector of dots: identifying what customers and prospects are facing and what they think of us, translating those insights into potent creative strategies that guide our creative teams, and overseeing the validation testing of the resulting creative to ensure it hits the mark. This role will report into the Director, Creative Strategy and work to drive brand awareness and relevance, support wider business objectives, and create strategic alignment across the broader Marketing org through influence and relationship-building.

• Own the end-to-end creative lifecycle:
  Manage the continuous loop of generating insights that inform creative strategy, formulating the creative strategy itself, working with creatives to ensure we stay on-brief, and leading the validation testing of the resulting creative.
• Stay on the pulse:
  Spearhead insight and data gathering to understand audience perception and needs. Know what the market thinks of us and what audiences need at any given time.
• Differentiate the brand:
  Monitor the competitive landscape to ensure our creative work cuts through the noise, establishing a distinct and powerful brand voice.
• Develop creative strategy:
  Translate data into inspiring, actionable audience insights that inform your creative strategies and briefs across advertising, high-profile sports partnerships, internal employee campaigns, and major events.
• Lead creative testing:
  Guide pre-market and in-market creative testing with our vendors and internal teams to validate concepts, optimize the work, and prove ROI.
• Partner across teams:
  Work seamlessly with Brand Strategy, Brand Management, and the Campaign Creative (designers, copywriters, producers) to ensure our high-profile campaigns and marketing activities are strategically sound and creatively compelling.
• Brand advocacy:
  Be a brand advocate within Marketing and across Salesforce’s global organization.

• 8+ years of experience in creative strategy, brand planning, or creative insights/research roles, with at least 3 years in B2B tech or large-scale global brands.
• Expertise spanning multiple creative disciplines: advertising, sports partnerships, experiential/events, and internal communications.
• A strong portfolio of creative briefs and strategies that led to measurable business impact and award-winning creative.
• Strong creative instincts rooted in audience understanding and competitive differentiation.
• Excellent…