Director of PR & Communications Job New York New York USA,Marketing / Advertising / PR

Location: New York

Who We Are:

Lowenstein Sandler is a one of the most sophisticated law firms in the United States, with over 400 lawyers and 300 business services professionals serving clients from offices in New York, Palo Alto, Roseland, Salt Lake City, San Francisco, Washington, D.C., and Wilmington. We recruit candidates who seek a collaborative, entrepreneurial culture that prioritizes our clients, our colleagues, and the communities where we work and live.

Committed to career development and to a diverse and inclusive workplace, the firm offers many programs and opportunities for personal and professional growth. We seek professionals for our business services group who share these values.

What You Will Do:

The Director of PR & Communications is responsible for developing and executing a comprehensive, integrated communications and media strategy that enhances the firm’s visibility, reputation, and market position.

This role partners closely with firm leadership, the Marketing and Business Development teams, and the firm’s external PR agency to advance strategic priorities, elevate thought leadership, and enhance the firm’s market presence.

The ideal candidate brings exceptional editorial judgment, a strategic mindset, and a proven ability to secure high-value media coverage. This individual is a collaborative leader with strong media relationships and experience managing both internal teams and external collaborators.

Essential

Job Requirements:

Strategic Communications & Positioning:

Develop and lead an integrated PR and communications strategy aligned with the firm’s strategic plan and business objectives.
Serve as a strategic advisor to firm leadership on communications strategy, messaging, and reputational considerations.
Lead crisis communications planning and response, including the development of timely, clear, and appropriate messaging for sensitive or high-impact firm matters.
Develop and implement messaging frameworks that clearly differentiate the firm’s practices, industries, and lawyers in a competitive market.
Partner with firm leadership to identify and elevate priority initiatives, thought leadership, and market opportunities.
Track, analyze, and report on PR performance, using insights to refine strategies and inform future initiatives.

Media Relations & External Visibility:

Oversee the firm’s earned media strategy, driving proactive, high-impact media engagement across legal, business, and industry press.
Build and maintain strong relationships with key journalists, editors, and media outlets.
Identify, shape, and secure strategic media opportunities that enhance the firm’s reputation and visibility.
Provide strategic counsel and prepare attorneys for media interviews, speaking opportunities, and commentary.

Awards, Rankings & Recognition:

Oversee the firm’s awards and recognitions strategy, including supervision of the process for identifying, evaluating, and pursuing relevant opportunities.
Partner with Marketing & Business Development and practice leadership to prioritize submissions aligned with strategic goals.
Ensure submissions effectively position the firm’s strengths, differentiators, and market leadership.
Track outcomes and leverage recognitions across channels and marketing assets.

Agency & Stakeholder Management:

Serve as primary relationship manager for the firm’s PR agency, ensuring accountability, alignment, and high-quality execution.
Collaborate with Marketing & Business Development leadership to ensure alignment and consistency of messaging across campaigns and channels.

Content & Thought Leadership:

Provide strategic direction and oversight for the development of content that supports the firm’s brand and business priorities, including press releases, bylines, client alerts, and digital content.
Lead and mentor the team managing content creation, ensuring consistency in voice, tone, and strategic positioning across all channels.
Partner with Marketing & Business Development and practice leadership to identify and elevate thought leadership opportunities aligned with firm priorities.
Ensure content effectively translates complex legal and business concepts into clear, engaging, and…