Senior Director, Marketing Analytics

• Compensation: USD 195000 - USD 245000 - yearly

WHO WE ARE

fresh is a global skincare brand within the LVMH Group, headquartered in New York City. We emphasize the look, feel, and scent in every product, transforming skincare into an elevated, sensual experience. Our collection of skincare, lip care, bodycare, and fragrances are available in 16 countries, across our fresh boutiques and digital channels, specialty and department stores, and more.

We are an organization of curious creators who embrace innovation, optimism, and always keep our customers at the forefront. With a pioneering spirit, we are empowered to challenge the status quo and use our authentic voice to do the right thing for our people, our brand, and the environment.

Here at fresh, we intentionally foster a spirit of belonging. We celebrate our diversity and support every employee to feel welcomed, valued, respected, and heard. By embracing curiosity and collaboration, we recognize that our differences strengthen us.

MAIN JOB OBJECTIVE

The Sr.Director,Marketing Analyticswillstandupanewfunctionwithin Global Marketingconnectingkeybusinessinsights ,consumertrends,financial insights,andKPIstobrandandmarketstrategies.

Thisrolewillprovidevaluableinsightforanddrivelongtermstrategicplanningbyincreasingvisibilityofsalestrendsthroughregularreporting,analyses,andmarketresearchtothemarketingstrategy,innovation,andmarcomteamstodriveannualstrategydevelopment.

Theyoverseealldatasourcesfrominternalcollectionandindustrymarketresearch,includingensuringvalidityofdataandunderstandingscopeandcompleteness.

Theyprovideincreasedvisibilityofconsumerpurchasetrendsthroughdesigningandtrainingaccessiblereportingandtoolsandexecuteotherregularanalysisforstrategicbusinessquestions.

Theydevelopproductambitionstosizeupopportunitiesandalignwithgreaterfinancialbusinessgoalsandoverseeadhocadditionalmarketresearchactivity.

Ultimately,ensuringallteamsaredrivingtokeymetricsthatwilldrivesuccessandactionshavemeasurablegoals.

Thisisaglobaldepartmentheadandheavilycrossfunctionalroleacrossallofmarketing,finance,operations,andlocalmarkets.

JOB RESPONSIBILITIES

• Proactively lead the department as a representative of Global Marketing driving thought leadership of how data and analytics can support the business, key strategics, and SVP initiatives.
• Develop a reporting strategy for internal and external reports – including retail sales reporting, NPD / Beaute rankings, market share tracking, new launch performance, category mix of business, etc.
• Partner with Sr Director, Global Marketing Strategy to support all long-term planning strategies and process
• Partner with Marketing Strategy category leaders to support strategy development across products and promotions worldwide.
• Develop Global Marketing scorecard for marketing performance metrics across all markets and drive KPIs on performance marketing in alignment with Director of Mar Coms
• Support U.S. and China markets with market specific insights on both business, competitive, and performance marketing insights.
• Create data visualization and story telling to support marketing presentations to executive leadership and LVMH Leadership
• Provide a data driven point of view on ambitions for new products and promotions, overall categories, benefit territories and total business using insights from internal and external sources
• Monitor sell in and sell through trends to provide on-going input on SKU productivity and portfolio management, bringing together global and regional teams to align on assortment strategy.
• Proactively analyze the business in creative ways to provide business insights across categories, regions, retailers, and functions.
• Spearhead bi-annual competitive pricing analysis and develop process for new product pricing and price changes to meet Global Finance business model needs.
• Supervise market research efforts required to answer key business questions.
• Partner with key cross functional leaders and Executive Team to provide analytics support as needed
• Train global and regional teams on viewing and using new reporting and data visualization tool – Power BI.
• Translate marketing and business needs into data…