Social & Influencer Coordinator

We are beauty lovers from Brooklyn and we create hair products with clinically proven results, working hard for you and the environment too.

Crafted to a higher standard. Our products are clinically proven, made with science-backed and responsibly sourced ingredients. We go a cut above clean, omitting over 1,300 ingredients. Certified cruelty-free and vegan.

A future-conscious approach. We are emissions obsessed, committed to achieving Net Zero by 2035. Our eco-luxe packaging is made from recycled materials and is designed to recycle again. Certified B Corp and Climate Neutral.

For you and the environment we make, Better Haircare, Mindfully Made.

As the Social & Influencercoordinator, you will support the execution of Eva NYC's social media, community management, and influencer & creator partnerships with best-in-class delivery. You will support the wider Consumer Engagement + Brand team objectives in the context of social content, community engagement, and creator partnerships by planning, implementing, managing, monitoring, and reporting across social platforms and influencer programs to drive brand awareness, increase revenue, and grow our social engagement, follower acquisition, and creator advocacy.

Responsibilities will also include planning out the visual content flow, crafting clever copywriting in line with the marketing calendar, supporting creator gifting and partnership programs, and ensuring the Eva NYC content, community, and creator strategy across each channel is both visually appealing/on-brand and culturally relevant. You will closely track andmonitorall results that feed into future social and influencer plans that deliver a solid ROI for the business.

Location:

Brooklyn, NY (on-site 2-3 days a week)

• Assist with community management for all platforms, managing team member support and scheduling to deliver a best-in-class community engagement experience.
• Support development of the overarching community engagement strategy across Eva NYC's social platforms (Instagram, Tik Tok, You Tube, Facebook, Pinterest, etc.) to increase brand awareness, generate engagement, and drive fan and sales conversion.
• Monitor comments, direct messages, and consumer conversations, escalating feedback, questions, and emerging themes to the appropriate internal teams.

• Support development of the overarching organic social strategy across all Eva NYC social platforms to increase brand awareness, drive engagement, and grow revenue opportunities.
• Assist with content calendars, publishing schedules, and content coordination across innovation launches, hero campaigns, retailer priorities, and key brand moments.
• Contribute innovative ideas, best practices, and reactive solutions for social media marketing, along with in-depth reporting, insights, and competitor analysis to inform the creative process.
• Assistin copywriting and own specific copywriting tasks for the social team that stay true to the Eva NYC tone of voice.
• Monitor platform trends, emerging content formats, and social conversations toidentifyopportunities for engagement and growth.

• Create and edit content via on- and off-camera UGC-style video and stills (e.g., appearing in content on behalf of the brand, capturing in-office video of products and employees).
• Attend brand photoshoots and/or events to manage, capture, and edit BTS content.
• Assistin managing the social media content/communications calendar to ensuretimelydelivery of content and campaigns.
• Manage the social media content library and track beauty and social platform content creation trends.

• Supportexecutionof creator partnerships, gifting initiatives, and advocacy efforts.
• Conduct creator research andmaintaintalent pipelines across multiple tiers and categories.
• Assist with creator outreach, relationship management, and partnership coordination.
• Assistwithproduct gifting, sample requests, creator mailers, and program logistics.
• Maintain creator databases, tracking documents, contracts, and program documentation.
• Support creator participation across launches, campaigns, retailer activations, and events.