Senior Brand Manager

All around the world, there are clients seeking exceptional experiences; clients for whom a wide range of terroirs means a variety of flavors. Their exacting standards are proportional to our expertise – the finely-honed skills that we pass down from generation to generation. The time these clients devote to drinking our products is a tribute to all those who have worked to develop them.

It is for these men and women that Rémy Cointreau, a family-owned French Group, protects its terroirs, cultivates exceptional multi-centenary spirits and undertakes to preserve their eternal modernity. The Group’s portfolio includes 14 singular brands, such as the Rémy Martin and LOUIS XIII cognacs, and Cointreau liqueur. Rémy Cointreau has a single ambition: becoming the world leader in exceptional spirits.

To this end, it relies on the commitment and creativity of over 1,783 employees and on its distribution subsidiaries established in the Group’s strategic markets. Rémy Cointreau is listed on Euronext Paris.

• Requires a B.A./B.S. degree in a business-related field, preferably in Marketing (MBA preferred).
• A minimum of 5 years of consumer marketing experience is required; experience in the alcohol beverage industry or other backgrounds such as experience in cosmetics and or other consumer packaged goods
• Strong understanding of brand strategy development in a commercial context
• Excellent presentation and storytelling skills, strong analytical capabilities, and ability to influence cross-functional senior stakeholders.
• Position requires approximately 20% travel (including some overnights)

• Understanding, meeting and anticipating the requirements of the customer (internal and external) and consumers.

• Performing or functioning in the best possible manner with the least waste of time and effort; having and using requisite knowledge, skill, and industry; competent and capable.

• Feeling or realizing beforehand or to foresee problems or opportunities; deal with beforehand so as mitigate, nullify or prevent.

• Taking or showing extreme care about minute details; precise; thorough.
• Fluent knowledge of Microsoft PPT and Excel
• Understanding of basic business and marketing strategy
• Digital Savvy, basic understanding of digital channels and platforms
• Ability to plan, brief, execute, measure and socialize a marketing idea through the line – from communications to store activation

The Senior Brand Manager will develop and implement both long and short-term strategies and tactics as agreed with the Brand principles and management, as well as generate volume building programs for the U.S. market and deliver budgeted yearly sales and profit commitments. The Senior Brand Manager will perform research and analysis to guide future brand development; as well as work on developing strategic brand positioning and communication, monitor compliance and track results for the brand.

• Actual base salary may vary based upon but not limited to, relevant experience, business sector, and geographic location.
• This role is based in our New York office and follows a hybrid schedule of 3 days in office and 2 days remote.

• Partner with the Brand team to evolve and optimize brand strategy, balancing strategic equity objectives with commercial needs.
• Recommend strategic marketing plans in conjunction with management and Brand guidelines
• Develop, manage and implement complex projects with multiple, and sometimes competing work streams and timelines, to manage multiple people and agencies (public relations, advertising research, and promotion) and stakeholders (Senior Management, Global brand team, Regional offices)
• Develop briefing documents and manage the briefing process for advertising, social media, merchandising, PR and events agencies
• Oversee holistic, multi-channel media plans to boost brand health, awareness, and engagement, optimizing budgets for ROI and analyzedata(e.g., brand lift studies) to optimize media investments and improve performance
• Act as the primary point of contact for external agencies (IAT…