Marketing ​/ Advertising ​/ PR Associate, Market Research

The salary range for this role is $72,800- $85.000 USD Annual. Your final base salary will be determined based on several factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in.

Job Location: (Hybrid) New York City, Boston, or Chicago

• Delivery of high-quality/high-impact foresight, innovation, brand strategy and consulting solutions, while actively building client relationships with the world’s most valuable brands and developing consulting skills in a dynamic, vibrant, collaborative and fun environment
• Multi-talented, multi-taskers who bring energy, expertise, momentum, and discipline to our projects

• Deliver a range of consulting engagements including trends and strategic foresight, cultural insight and applied semiotics, front-end innovation, commerce and brand strategy, market structures, consumer and demand segmentation, brand valuation, portfolio and architecture strategy, and brand purpose.
• Understand and frame client challenges across marketing, foresight, commerce, and innovation; support solution design with manager guidance to ensure outputs are meaningful, accurate, and actionable.
• Contribute to project and client discussions, collaborating proactively with team members to achieve project objectives.
• Support end-to-end project delivery, including questionnaire and sample design, analytic planning, trend scouting, and cultural mining.
• Analyze and synthesize qualitative and quantitative data from primary research and secondary sources into clear, compelling narratives; demonstrate strong written, verbal, and visual storytelling skills.
• Effectively use AI tools to support analysis, efficiency, and delivery.
• Manage timelines, quality, and execution, coordinating with internal teams and clients and identifying and resolving issues as they arise.
• Ensure rigorous quality control through in-depth checks at key stages of the project lifecycle.
• Support team capability building, acting as a resource for new team members and sharing guidance on tools, tasks, and best practices.
• Demonstrate critical thinking and ownership, following research and project plans, contributing ideas, and constructively challenging perspectives.
• Develop clear, impactful client deliverables, including presentations and supporting materials.
• Continuously improve ways of working, identifying opportunities to streamline, automate, and enhance processes, including through AI-enabled approaches - without compromising quality.
• Build personal and team capability, taking ownership of skill development and supporting others through collaboration and knowledge sharing.
• Maintain curiosity and functional expertise, developing a strong understanding of Kantar capabilities, data sources, tools, practice areas, and industry developments.
• Build strong internal relationships, proactively seeking feedback and collaboration across consulting teams.
• Support growth activities, including proposal development and broader business initiatives.
• Actively contribute to culture and community, participating in team, ERG, and social/community activities.

• 1-2 years of professional experience or strong internships / MMR programs; market research or consulting experience preferred with exposure to foresight, brand strategy, innovation engagements supported by qualitative and quantitative methodologies
• Bachelor’s degree; preferred major or concentration in marketing / market research, social science, or other analytic fields
• An insatiable curiosity, open-minded and willingness to learn – always on the lookout for innovative ideas and inspiration, new ways of working, frameworks and thinking that can inspire…