Head of Marketing

Head of Marketing

Brooklyn, NYC

Marketing

1 day ago

In office

Full-time

Photon gives patients ownership of prescriptions. Our platform enables clinicians to send prescriptions to patients via text, giving patients the freedom to choose the pharmacy that works best for them. We’re building a simpler, more transparent prescription experience for patients, providers, and pharmacies.

Photon is at an inflection point. We need a marketing leader who can set the vision and do the work — someone who's as comfortable in a strategy conversation with the executive team as they are writing the first draft of a case study because it needs to ship.

This role indexes heavily on B2B product marketing, brand marketing, and content marketing That's where our most pressing needs are, and where you'll spend most of your time for at least the first few quarters. But you'll own marketing broadly: demand gen, events, partner marketing, website, whatever channels you determine the business needs. You don't need to be a hands-on expert in every channel.

But you are expected to know enough to direct it well, and to bring in agencies, freelancers, or specialists where that's the faster path to good work. You do need to be fluent in overall marketing strategy, even in the channels you're not personally executing.

You'll have a budget, and real trust and freedom to experiment, test, and learn — including the freedom to be wrong sometimes. We're not looking for someone who shows up with all the answers on day one. We're looking for someone who's genuinely curious, willing to be challenged, and willing to push both themselves and the org past what's comfortable.

• Set marketing strategy and priorities for Photon, and make the case for them clearly to the executive team and the broader company
• Own product marketing — positioning, messaging, and narrative that make it obvious why Photon is different, for both health systems and digital health buyers
• Partner with Photon’s Creative Director to build Photon's brand — voice, visual identity, and reputation — into something that reflects the ambition of the company
• Lead content marketing: case studies, thought leadership, blog, and other content that builds trust with a healthcare and health tech audience
• Take ownership of the rest of the marketing function — demand gen, campaigns, events, partner marketing, PR — directing internal efforts, contractors, or agencies as needed
• Propose and run experiments against a real budget, with a clear read on what's working and what isn't
• Build the marketing function itself as Photon grows: decide what to hire, what to outsource, and what tools and processes the team actually needs
• Partner closely with Sales, Product, and Leadership to keep marketing pulling in the same direction as the rest of the business

• Experience in content marketing, brand, communications, or editorial roles, ideally at a high-growth B2B technology company
• A track record leading a B2B marketing function, with demonstrated strength in product marketing, brand, and/or content marketing
• Experience in health tech, digital health, or a comparably complex/regulated B2B space — you understand how healthcare buyers think and what earns their trust
• Demonstrated ability to both set direction and inspire a team (even a small or extended one) and do the work yourself — write the doc, build the deck, ship the page
• Strategic fluency across the full marketing toolkit — you can speak knowledgeably about channels you're not personally running and know when to bring in outside expertise
• Strong written and verbal communication — you'll be one of the primary voices shaping how Photon is understood, internally and externally
• Low ego, high ownership — driven by outcomes for the business, not by protecting a title or a playbook
• Comfort with ambiguity and a genuine appetite for experimentation — you'd rather test and learn than wait for certainty
• Ability to work from our Brooklyn office at least three days per week

• Prior experience building or scaling a marketing function from a small base (deciding what to hire…