Senior Manager, Brand Insights & Strategy

Location: New York

## Senior Manager, Brand Insights & Strategy Apply locations:
New York, NYtime type:
Full time posted on:
Posted 30+ Days Agojob requisition :
JR-053842

Where Conviviality is at work.  Pernod Ricard is a global premium international champagnes and spirits company. We’re the team behind leading brands such as ABSOLUT Vodka, Jameson Irish Whiskey, Malibu, Kahlúa Liqueur, The Glenlivet, Beefeater and Malfy Gins, and a leading portfolio of American whiskey brands including Jefferson’s, Rabbit Hole, TX, Smooth Ambler and SkrewballTM whiskey.  Working at Pernod Ricard is all about igniting conviviality in all that we do.

Derived from the French word, convivial ité...it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard.  Guided by our 4 core values: (1) grounded in the real; (2) fiercely authentic; (3) passion for challenge; and (4) connected beyond borders;

we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making new friends every day, and realizing our potential as people and as a business!  Where Conviviality is nod Ricard is a global premium spirits and wine company. We’re the team behind leading brands such as ABSOLUT Vodka, Jameson Irish Whiskey, Malibu, Kahlúa Liqueur, The Glenlivet Gin, and SkrewballTM whiskey, as well as many more superior wines and exquisite champagnes!

Working at Pernod Ricard is all about igniting conviviality in all that we do. Derived from the French word, convivial ité...it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard.

Guided by our 4 core values: (1) grounded in the real; (2) fiercely authentic; (3) passion for challenge; and (4) connected beyond borders; we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making new friends every day, and realizing our potential as people and as a business!

The salary range for this role, based in New York, is $ to $. The range may vary if the role outside of this location.  Base salaries are determined during our interview process, by assessing a candidate’s experience, skills against internal peers and against the scope and responsibilities of the position.
** Job Summary
** The Senior Manager, Brand Insights & Strategy is a strategic leader responsible for shaping and activating consumer-driven brand strategies across a portfolio of priority brands at Pernod Ricard USA. This role uncovers deep consumer and demand moment insights, translates learning into action, and proactively influences brand direction in partnership with senior marketing leadership. The opportunity offers meaningful impact on communication, innovation, and renovation for iconic global brands, within a fast‐paced and collaborative organization.
** Who will love this job
** This role is ideal for a curious, strategic thinker who thrives on turning consumer understanding into commercial impact. You enjoy influencing brand strategy through storytelling, partnering closely with senior stakeholders, and navigating ambiguity in a dynamic business environment. If you are energized by culture, consumers, and the spirits industry—and are motivated by Pernod Ricard’s convivial values—you’ll find this role both challenging and rewarding.
** What you’ll do
*** Lead brand insights strategy and activation across multiple priority brands, delivering actionable learnings that inform communication, innovation, and renovation initiatives
* Establish and manage annual learning agendas aligned to brand strategy and business objectives, driving cross‐functional and global alignment
* Identify and prioritize key consumer knowledge gaps and design holistic learning plans that integrate data, trends, and primary research
* Activate demand segmentation and foster deep consumer empathy across marketing and commercial teams
* Synthesize quantitative,…