Senior Manager, Digital CX & Campaign

About Charlotte Tilbury Beauty

Founded in 2013 byworld‑renowned makeup artist and beauty entrepreneur Charlotte TilburyCBE, Charlotte Tilbury Beauty has transformed the global beauty industry with one mission: to empower everyone, everywhere to look and feel like the most confident version of themselves. With oureasy‑to‑use,easy‑to‑choose,easy‑to‑gifticons,we’vebecome one of the most talked‑about beautybrands on the planet - and the magic is only growing.

Today,we’rea global beauty phenomenon, scaling at record speed across 50+ markets with over 3,000 Dream Team members bringing the Tilbury magic to life every single day. Across the world, our Retail Teams and Magic Offices workhand‑in‑handto shape the Charlotte Tilbury experience
-from the glamour of London and the style capitals of Europe,to the energy of the Americas, the vibrant beauty hubs of the Middle East and thefast‑growing innovation centres across APAC. Every region brings its own sparkle,culture and community, creating the unmistakable magic of Team Tilbury.

We’rebold.

We’redisruptive.

We’repowered by creativity,innovationandindustry‑leading tech. And as we continue to break records across countries,channels and categories,we’relooking for extraordinary talent to join us.

The Senior Manager, Digital CX & Campaign (Digital Marketing) will lead the strategy, planning, execution, and optimization of digital creative and content strategy across key channels. This role is responsible for translating business priorities into compelling, measurable digital activations that drive awareness, engagement, traffic, conversion, and customer retention.

This individual will serve as a strategic partner across Marketing, Creative, E‑Commerce, Retail, Social, and Media to ensure campaigns are delivered with excellence, aligned to brand standards, and optimized for performance. The ideal candidate is both a strategic thinker and hands‑on campaign leader with strong digital expertise, analytical rigor, and the ability to manage multiple priorities in a fast‑paced, high‑growth environment.

• Lead the end-to-end digital campaign strategy across key launches, seasonal moments, commercial priorities, and brand activations
• Develop integrated digital campaign plans across all customer touchpoints in close partnership with cross‑functional partners and Global partners
• Define content strategies that drive performance across platforms:
  Paid Social (Instagram, Tik Tok), Amazon, and  environments
• Own campaign briefing, timelines, channel planning, asset needs, launch readiness, and post‑campaign reporting
• Ensure all campaigns reflect brand guidelines, commercial objectives, and customer experience standards.
• Stay informed on digital marketing trends, platform updates, consumer behavior, and competitive activity.

• Develop content strategies for  (Amazon, , , etc) that convert — including PDP strategy, A+ content direction, and platform‑specific storytelling frameworks

• Partner with the copywriter and creative teams to develop PDP copy and ensure SEO/AI discoverability, keyword strategy, and platform‑specific content requirements are embedded at the campaign strategy stage
• Stay ahead of platform changes, algorithm updates, and emerging content formats; translate those into strategic recommendations before they become reactive fixes

• Ensure e‑commerce content is aligned with global campaign strategy while meeting the specific performance requirements of each retail environment
• Champion a test‑and‑learn approach, including A/B testing, audience segmentation, personalization, and performance experimentation
• Lead reviews & ratings strategy and optimizations based on brand & commercial priorities and gaps, in partnership with external agencies

• Work cross‑functionally with global and NA brand, creative, media, and retail teams to ensure digital strategy is integrated from the earliest stage of campaign development and flawless execution.
• Build activation toolkits, playbooks, and guidance that make it easy for regional…