VP of Brand & Narrative

Job Summary:

Tech:

NYC is an engaged network of tech leaders working to foster a dynamic, diverse, and creative New York. We bring together principled New Yorkers to support a successful technology ecosystem, attract and retain top-tier talent, and celebrate New York and the companies that call it home.

The VP of Brand and Narrative will join the team as a new senior role to own the overarching story of Tech:

NYC.

In this role, you will lead the development and stewardship of Tech:

NYC's brand and overarching narrative, with a focus on positioning, brand architecture, and the editorial strategy that unifies the organization's communications and content across all of its programs, initiatives, and sub-brands. The VP of Brand & Narrative leads the communications and content function as a cohesive unit and serves as the organization's editor-in-chief of its own story: defining what Tech:

NYC stands for and ensuring that every program, initiative, and sub-brand ladders up to one clear identity. The VP will manage the existing communications team (Press Secretary and Sr. Communications Manager) as well as our existing PR and Design vendors, with the opportunity to develop a strategy to grow the team and add resources over time.

This person will set the organization's editorial standards and produce its highest-stakes content directly, working as a hands-on leader in a lean environment. The role treats every channel — digital, earned media, and events — as an expression of a single narrative strategy, and involves consistent coordination across teams to ensure a coherent brand and voice.

Reporting to the CEO and collaborating with the CSO, you will bring a genuine point of view and real ownership over how we position ourselves. This is a role for someone who can hold a strong opinion and build consensus around it.

Main Duties:

Brand & Narrative Strategy

• Define and steward Tech:
  
  NYC's overarching narrative and positioning across the technology and New York City ecosystems, and make it legible to members, policymakers, funders, partners, press, and the city and state themselves.

• Establish and maintain the organization's brand architecture, clarifying how sub-brands and initiatives – including Obviously NYC, Decoded Futures, and fellowship and education programs – relate to the Tech:
  
  NYC master brand.

• Refine audience strategy

• Develop message architecture and guide the sequencing and prioritization of the organization's communications.

• Bring a clear, independent point of view on how Tech:
  
  NYC positions itself, developed in partnership with the CEO and executive team.

• Define the KPIs for brand and communications, and report on performance and value to senior leadership and the board.

Communications & Content Leadership

• Lead the communications and content function as a unified team, setting editorial standards and consolidating separate editorial calendars into a single, holistic system.

• Own and produce the organization's highest-stakes content directly, including core messaging and key written materials.

• Further a strategy to communicate with Tech:
  
  NYC’s core membership audiences inconclusive of CEOs, VCs, and employees from across the organization’s network of companies and firms.

• Oversee earned media strategy and the organization's press vendor relationship, in coordination with the Press Secretary.

• Provide narrative guidance to Senior Content Manager and executive editing to organization's newsletter, digital, and social channels to ensure a consistent brand voice.

Brand Activation & Events

• Integrate events into the brand and narrative strategy, in coordination with the Chief of Staff and subject-matter leads who manage event logistics and execution.

• Ensure consistent brand expression across all channels and touchpoints, inclusive of collaborations with members and other Tech:
  
  NYC partners.

• Lead the brand and narrative integration of Obviously NYC and other initiatives into the broader Tech:
  
  NYC story.

Team Leadership & Management

• Lead, manage, and develop the communications and content team, including the Senior Communications & Content Manager.

• Build the team over time, including hiring additional content and mid-level roles as…