Director, Programmatic Media Division Lead (CPD

Job Title:

Director, Divisional Lead, Programmatic Media

Division:
Corporate Digital and Marketing Office (CDMO)

Location:

Hudson Yards, New York City

Reports To:

AVP - Programmatic Media Lead

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business:
Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity, and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L’Oréal, our Digital team is an opportunity to be at the center of L'Oréal's digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team!

The Director of Programmatic Media (le Desk), Division Lead will deliver best-in-class, data-driven impact for L’Oreal while showcasing collaboration, a sense of empathetic leadership, and accountability. In this role you will lead a small and nimble team of media agency campaign management, planning, reporting and optimization across all brands within that division. You will provide strategic guidance and support the delivery of best-in-class, consumer-centric media plans and activations that drive business impact in accordance with best practices, Global Golden Rules and operational excellence.

Additionally, as a Programmatic Strategic Workstream Lead, you will also lead key portfolio-wide initiatives for our team in delivering long-term, future-forward ways of working and innovation for specific work streams in our programmatic process. This role reports to the AVP/Head of Programmatic Media.

• Serve as the strategic programmatic leader for the divisional team, focusing on the synthesis of strategy, planning, and activation to exceed business KPIs.
• Act as a key consultant to senior brand and divisional leads, translating programmatic performance into long-term marketing recommendations and cross-channel success.
• Lead the design and delivery of high-level business reviews and growth opportunity presentations, focusing on "the why" behind the data to drive future investment decisions.
• Streamline the oversight of tactical execution-including trading setup, pacing, and budget management-ensuring these processes serve as a foundation for performance rather than a primary focus.

• Ensure all programmatic campaigns are executed with consistency and excellence as defined by local and global L’Oréal standards.
• Act as a core member of the programmatic leadership team to support lead initiatives, deliver programmatic excellence (planning, trading, and operations), and support strategic workstream leads (Digital TV, SSP, audience targeting, sales studies, etc.) by scaling best practices.
• Interpret and scale L’Oréal’s divisional data strategy within programmatic to maximize competitive advantage and ROI.
• Maintain a deep understanding of innovation capabilities, the L’Oréal business, and existing/emerging buying platforms (e.g., DV360, Amazon DSP, TTD).
• Act as a core resource for gathering and distributing research regarding the programmatic industry.
• Present and submit case studies of the team's work to internal teams and cross-functional in department-wide and inter-agency meetings.
• Liaise between key internal groups (Division Media, Consumer Insights, DDX/CRM, one Media, Advanced Analytics) to ensure programmatic is integrated into the consumer journey, while keeping processes seamless and flexible.
• Collaborate successfully with inter-agency omnichannel planning and investment leads to drive efficient ways of working and best-in-class media plans.
• Provide effective and empathetic management byfacilitatingpsychological safety and collaboration within your team.
• Provide consistent oversight and effective feedback for both your internal team and the media agency's programmatic team.

• Continuously evolve le Desk’s programmatic expertise by shifting focus from manual…