Senior Manager, Audience Marketing

Dow Jones & Co.

Since 1882, Dow Jones has been finding new ways to bring information to the world's top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron's, Market Watch and Financial News.

Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.

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Dow Jones, Making Careers Newsworthy

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status.

EEO/AA/M/F/Disabled/Vets.

NYC - 1211 Ave of the Americas

Full time

Dow Jones is seeking a Sr Manager of Audience Marketing to join our Consumer Subscriptions team. In this role, you will be responsible for driving audience growth and consideration across Dow Jones media properties, including The Wall Street Journal, Barron's and Market Watch. You will work closely with stakeholders across the newsroom and marketing as well as managing one direct report.

The right candidate will be a team player, have excellent stakeholder management skills, is a great people manager and has a deep appreciation for business journalism coupled with a performance marketing mindset.

Audience marketing strategy: Work closely with paid media partners as well as other stakeholders across the business to build Dow Jones's audience marketing strategy and drive consideration. Build a strategy that results in long term downstream efficiencies but also optimizes for immediate provable impact.

Paid Lead Generation: Own all lead generation marketing including free registrations and newsletter sign ups. Build and test pre- and post-lead capture marketing journeys.

Cross-Functional Partnership: Work closely with the wider Audience Development team to ensure alignment of organic growth and paid marketing strategies.

Testing

Roadmap:

Develop and own the roadmap for testing the effectiveness of various lead generation tactics, content themes, messaging frameworks, and content-to-subscription pathways.

Newsletter Monetization: Own the monetization of newsletters within the consumer subscriptions divisions, driving paid marketing campaigns and working with key stakeholders across the newsroom and marketing to support newsletter growth initiatives

Performance Reporting: Work with data teams to own creation and distribution of reporting to track consideration impact within the wider user purchase funnel.

People Management

Experience:

Empathetic people manager with solid evidence growing their direct reports.

• 8-10 years of experience in lead generation, subscription marketing, audience development or performance marketing
• Empathetic people management skills with solid experience growing direct reports
• Comfortability working with data and deriving insights to optimize your campaigns
• Strong organizational skills and ability to manage multiple work streams.
• Comfortability working cross-functionally and communicating across disciplines.
• A team player mentality and entrepreneurial mindset with drive to win
• Strategic thinking skills with proven ability to ideate and bring to life marketing strategies
• Experience in newsrooms is a plus!

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Medical, Dental and Vision Insurance Plans
• Education Benefits
• Paid Maternity and Paternity Leave
• Family Care Benefits
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program

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All qualified applicants will receive consideration for employment without regard to race, color,…