Senior Analyst, SEO

Agency:

Omnicom Media

Media

Performance Media

Business Overview
KINESSO is the technology-driven performance marketing agency, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry.

We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client’s function and needs. The company has more than 6,000 employees operating in more than 60 countries.

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In this role you will be responsible for helping KINESSO clients improve their visibility in organic search results. The senior analyst will contribute strategic SEO recommendations to clients. Applicants will be expected to be regularly client-facing. Candidates must have a strong grasp of core search techniques such as content strategy and technical analysis. The senior analyst must understand client goals and the SEO strategy and incorporate them into the appropriate SEO tactics.

This role involves a great deal of collaboration with design, development, social media, and search engine marketing (SEM) teams.

Provide SEO reports with little to no oversight, inclusive of data pulling, analysis, insights, and presentations
Lead technical site analysis, competitive analysis, and content audits
Audit website to create technical, creative, and CRO recommendations to improve organic visibility and on-site engagement, with brand priorities & goals in mind
Prioritize tasks based on their likely effectiveness and ability to be implemented
Present findings and back up recommendations with hard data
Identify problems and form solutions for problems that can arise in reporting
Develop content recommendations and technical analysis presentations
Support marketing in the development of SEO case studies, white papers, blog posts, POV etc.
Work with creative and development teams to ensure proper implementation of SEO recommendations
Translate clients’ business goals and marketing objectives into successful search engine optimization strategies
Decide upon final keyword lists with minimal supervision
Understand a variety of SEO/SEM tool sets and be able to delineate when to use one vs another. Additionally, develop opinions on tools, their uses, and their pitfalls
Build technical SEO acumen with ability to speak to and identify solutions to common