Vice President, Consumer Marketing - North America

Michael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion. If you enjoy working in a creative, fast-paced environment, then we would love to hear from you! —

You are a strategic, customer-centric senior marketing leader with expertise across performance marketing, clienteling, brand marketing, social and influencer marketing, responsible for shaping and steering the customer experience and company’s brand presence, reputation, and client experience across all marketing and communications touchpoints in North America. You unify the vision of all areas of marketing to drive holistic audience engagement, measurable growth, and long‑term client value aligned with the broader Global Marketing strategy.

The VP, Consumer Marketing sets the vision for how the brand shows up in North America across retail, wholesale and marketplace channels—emotionally, visually, and experientially—while ensuring every interaction is data-driven, personalized, and aligned to commercial priorities. Bringing together creative storytelling and analytical rigor, this role oversees teams that build brand equity, deepen customer loyalty, and optimize acquisition and retention. Reporting to the Chief Marketing Officer, with dotted-line reporting to the President, North America, this role serves as a key member of the North America leadership team, connecting brand, customer, and commercial priorities to drive growth and business impact across the region.

• Strategic Leadership & Enterprise Impact Define and lead the end‑to‑end consumer marketing strategy for North America across retail, wholesale, and marketplace channels, directly contributing to revenue growth, market share expansion, and brand equity. Translate global brand vision into a regionally differentiated, commercially impactful strategy across all consumer touchpoints. Operate as a key member of the North America leadership team, shaping business strategy through a marketing‑led, consumer‑first lens.
  
  Build and lead a high‑performing, multi‑disciplinary marketing organization, fostering accountability, innovation, and a performance culture. Partner cross‑functionally (Retail, Wholesale, Digital, Merchandising, Finance) to unlock growth opportunities and drive integrated execution.
• Budget Ownership & Investment Strategy Own the full North America marketing investment strategy, dynamically allocating spend across the funnel to maximize commercial impact and long‑term brand value. Establish rigorous frameworks for budget allocation, performance tracking, and ROI optimization. Lead forecasting and investment governance in partnership with Finance, ensuring disciplined, data‑driven decision making.
• Performance & Demand Generation Own end‑to‑end demand generation across acquisition, conversion, and retention, with clear accountability for traffic, revenue, and customer growth. Drive high‑impact performance marketing strategies across all channels, continuously optimizing efficiency and scale. Build and scale social commerce and creator ecosystems, unlocking new revenue streams and consumer engagement models. Implement advanced measurement capabilities (MMM, MTA, experimentation frameworks) to inform investment decisions and accelerate growth.
  
  Partner closely with CRM team to develop the North America lifecycle marketing strategy to maximize customer lifetime value, retention, and frequency.
• Brand Leadership & Go‑to‑Market Excellence Own regional brand equity, ensuring consistent, premium brand expression across all channels and markets. Lead the development and execution of integrated, 360° campaigns that deliver both brand impact and commercial return. Embed clienteling, social selling, and digital innovation into all brand initiatives to drive conversion alongside awareness. Ensure flawless go‑to‑market execution across key product launches, seasonal moments, and cultural activations.
• Consumer Insights, Data & Marketing Effectiveness Champion a data‑driven culture, leveraging insights to inform strategy, improve performance, and unlock growth opportunities. Lead the evolution of KPI…