Product Marketing Lead, Growth Hot Job New York, New York Department Marketing

Launched in 2012, Tinder revolutionized how people meet, growing from 1 match to one billion matches in just two years. The app has been downloaded over 630 million times, leading to over 97 billion matches and serving about 50 million users per month worldwide.

We’re looking for a Growth Product Marketing Lead to join the Tinder team and help steer the evolution of the category. The role focuses on designing and executing product‑marketing strategy across in‑app and out‑of‑app owned channels, driving measurable results and creating frameworks to move curious daters through their journeys.

Own the go‑to‑market strategy for new product features, develop feature positioning, messaging, and branding that resonate with our audiences and differentiate our offerings in the market.

Collaborate across global teams to crystallize learning plans, translate strategies into marketing, and drive/mine impact.

Help define user needs and prioritize/deliver features that solve for them.

Own organic growth strategies for Tinder globally, standing up channels and optimizing across the user journey and branded product touchpoints.

Recommend and form A/B tests and other experimental campaigns to refine ASO, CRM, LLM, app funnel tactics and improve return on investment.

Establish KPIs for all programs, create results forecasts, track performance, and maintain project documentation.

Develop and execute a robust ASO strategy alongside our agency partners to improve app visibility and conversion rates in key markets.

Bridge the gap between ASO strategy, in‑app CRM, and our product roadmap by working across PMM, International and Localization teams to create mass‑market relevance.

Own storytelling and discovery on App & Play Stores to drive accurate, timely feature awareness and improve Tinder’s share of voice.

Propose and develop new lifecycle CRM tactics in partnership with the Engagement team, including testing channels, messages, and audience segments to drive user success, engagement, and feature adoption.

Maintain a bridge between paid and owned strategies by collaborating with Media teams on product‑related initiatives and forming holistic hypotheses.

Operationalize Tinder’s AI SEO strategy, and lead the application of learnings across the organization.

Own category exploration for new GTM strategies & product experiences that can unlock growth and bring in new users.

• 6‑8+ years of experience working in product marketing and leading full‑funnel growth and go‑to‑market strategies, preferably in B2C and mobile apps.
• Consumer obsessed, lead with curiosity, and have formed methods for understanding the user journey and speaking to consumer needs across touchpoints.
• Familiar with both tried‑and‑true and emerging growth levers (including ASO, CRM, and AI search) and shaping them to maximize impact.
• Analytical thinker and problem solver with fluency in experimentation and ability to transfer insights across key markets.

• A highly collaborative teammate, capable of partnering across CRM, Marketing, Comms, Product, Design, Research, Analytics, Globalization, Strategy, Business Development, and Match Group portfolio teams to convert awareness to action and deepen product understanding and retention among users.
• An eye for detail and a love for good design and user‑centric experiences, balancing moving quickly and optimizations with what messaging and creative will be most inspirational and on brand.

• Flexible vacation, 10 sick days.
• Time off to volunteer and charitable donations matched up to $15,000 annually.
• Comprehensive health, vision, and dental coverage.
• 100 % 401(k) employer match up to 10 %, Employee Stock Purchase Plan (ESPP).
• 100 % paid parental leave (including for non‑birthing parents) and family forming benefits.
• Investment in your development: mentorship through the Mentor Match program, access to 6,000+ online courses through Udemy, and an annual $3,000 stipend for professional development.
• Investment in wellness: access to mental health support via Modern Health, paid concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy.
• Free subscription to Tinder Gold.

$175,000 – $195,000 per year

Factors such as scope and responsibilities, candidate’s work experience, education/training, job‑related skills, internal peer equity, and market and business considerations may influence the base pay offered. This salary will be subject to a geographic adjustment according to the city and state, if authorization to work outside the listed location is granted.

Hybrid role, requires in‑office collaboration three days per week. Positions located in Los Angeles, CA;
San Francisco, CA; or New York, NY.