Associate Brand Manager, Dom Perignon

You embark on a career journey with the leaders of luxury wines, champagnes, and spirits, within the prestigious LVMH Group. From nature to communities, you’ll craft unforgettable experiences that drive the collective success of our 26 Maisons – each one with a unique heritage and set within the most remarkable terroirs the world has to offer. You enter a world of possibility where career development opportunities across our Maisons, our 5 global regions, and the entire LVMH Group, are unmatched.

You join a passionate community of talents that spans four generations and combines a wealth of roles and skillsets from the roots of the vine to the glass and everything in between. You discover our essential relationship with our terroirs, and how we nurture and preserve the soils which are the source of our singular products. Our global Living Soils Living Together program has four key commitments for 2030: regenerating soils, mitigating our climate impact, engaging society, and empowering our people.

You will share in our passion for hosting, for art-de-vivre as well as our pride in creating products that celebrate life’s most memorable milestones, while always experienced through measured, responsible tasting.

Moët Hennessy is proud to promote a diverse, equitable and inclusive working environment for all. As an employer, Moët Hennessy offers unique journeys throughout its global ecosystem, opportunities to develop new skills and grow professionally. If you want to inspire and be inspired, to craft experiences and experience the best in craftsmanship, this is where you’ll flourish.

Associate Brand Manager, Dom Perignon is a key contributor to executing an innovative, consumer-centric brand marketing strategy, supporting programming and activations across all markets and channels, in alignment with Maison brand strategy and the broader MHUSA strategy. This role works collaboratively with key stakeholders to support the execution of a long-term vision for the brand, and to develop programming that delivers against it while elevating brand desirability and contributing to overall growth.

Office/

Location:

Hybrid 3x a week based out of NYC Office

Compensation: $92,000-$115,000/ annually + bonus

• Collaborate with the Dom Perignon brand team, Champagne & Sparkling team and the brand’s key stakeholders to support Dom Perignon’s brand strategy and marketing objectives.
• Assist in the execution of marketing programs and activations to ensure the delivery of volume and profit targets are appropriately supported.
• Support and coordinate the development and articulation of Dom Perignon’s brand programming, leading dialogue with Trade Marketing, Field Marketing, Customer Programming, and other key stakeholders, ensuring all brand activities deliver utmost in luxury experiences in the most desirable trade channels.
• Lead the tracking and day-to-day management of the brand’s A&P to ensure that A&P is effectively managed and delivered within set budget.
• Assist with the annual brand planning process, in collaboration with Senior Brand Manager, Strategy & Business Planning, Digital Marketing & Communications, the Commercial organization, Private Client and COE team.

Brand Management:

• Collaborate with Channel Programming & Trade Marketing team to design and develop elevated, luxury POS materials and brand assets to drive brand strategy and leverage consumer engagement opportunities at the moment of choice.
• Work alongside Field & Trade Marketing and Commercial teams to drive seamless program implementation, leveraging local luxury market opportunities while maintaining strict brand guidelines.
• Partner with brand leadership on the management of programming KPIs.

Relationship Management:

• Develop and maintain strong, collaborative working relationships, internally and externally, across the brand and the Champagne & Sparkling team.
• Manage relationships with Strategy & Business Planning, Consumer Engagement, the Commercial team, COE team, Finance, and Legal to build and maintain commitments that enable the delivery of brand priorities and objectives.
• Collaborate with Champagne & Sparkling Associate Brand Managers to…