Director of E-Commerce

Role Overview

Attersee is seeking a Director of E-Commerce to lead our direct-to-consumer business. This is a hands‑on role on a small team, with responsibility across site operations, email and CRM, affiliate marketing, and performance reporting. You will work closely with leadership and collaborate across creative, brand, and operations.

The ideal candidate has a strong background in e-commerce and digital marketing, experience in luxury or premium fashion, and the ability to balance creative judgment with analytical rigor. The brand is growing quickly, and this is a rare opportunity to join a small, ambitious team at a pivotal moment.

• Manage day‑to‑day operations of  on Shopify, including site merchandising, product launches, CRO, and UX improvements
• Develop and execute cross‑channel activation plans around new collections, seasonal moments, and key selling periods
• Monitor inventory flow and availability to identify selling opportunities and inform site merchandising priorities
• Own the e‑commerce reporting cadence: track core KPIs including conversion, AOV, and sell‑through; deliver weekly and monthly performance reports with clear recommendations
• Manage the relationship with our development agency — including briefing, prioritization, and oversight of the site roadmap

• Lead all weekly emailand SMS strategy and execution in Klaviyo and email flows, including lifecycle programs, segmentation, and campaign calendars
• Build and refine customer segmentation to support targeted outreach and drive repeat purchase, with particular focus on converting new customers into loyal ones
• Develop retention strategies informed by customer data, purchase behavior, and editorial storytelling
• Elevate the CX experience:
  Leveraging Gorgias, build out automations and response workflows that feel brand‑appropriate, and create a seamless handoff process between digital and retail for in‑person and styling inquiries

• Own the Shop My affiliate program: manage relationships with top‑performing affiliates, monitor attribution, and identify growth opportunities
• Work with the team to develop content and assets that support affiliate storytelling and drive conversion
• Partner with the retail team to develop stylists and influencer relationships rs who represent the brand to maximize their commercial impact

• Collaborate with brand and content team to develop a monthly content and promotional roadmap; help brief and secure assets needed to support DTC activity
• Ensure e‑commerce imagery, editorial content, and product presentation are consistently elevated and on‑brand
• Bring a strong editorial perspective to email, site, and campaign execution

• 5–8 years of experience in e‑commerce or digital marketing, ideally in luxury fashion, contemporary fashion, or a premium DTC brand
• Deep hands‑on experience with Shopify and Klaviyo
• Strong analytical skills and fluency with Google Analytics and e‑commerce metrics — you know how to find the story in the data and communicate it clearly
• A genuine love of fashion and of the brand — and a strong instinct for what great luxury brand presentation looks and feels like
• Experience managing or contributing to affiliate programs;
  Shop My familiarity is a plus
• Entrepreneurial mindset and comfort operating on a lean team, where you'll be doing as much as directing
• Excellent communication skills, high attention to detail, and strong project management instincts
• Bachelor's degree or equivalent experience