Sr Marketing Associate, Toy Marketing

CREATIVITY IS OUR SUPERPOWER.It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day.

We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Support the toy portfolio management assisting on strategy and product development pipeline, with an emphasis on toy product marketing support for Little People.

• Collaborate with the Manager to support development and maintenance of key product line tools and documents.
• Contribute to business strategies, objectives, and insights; assist in P&L management.
• Support toy business performance (POS performance and SKU metrics: revenue, margin, productivity).
• Work closely with cross-functional partners (Product Design, Packaging, Development, etc.) to support delivery of innovative and compelling toys to market on time and on budget, informed by consumer insights.
• Provide input on packaging, messaging, and feature storytelling.
• Support the development of toy strategy by segment.
• Support the toy pricing architecture and competitive positioning.

• Minimum of 3 years of marketing experience.
• Project management skills: potential to manage complex product development timelines.
• Strong quantitative/Analytical/financial skills (forecasting, pricing, SKU productivity and competitive analysis).
• Financial acumen:
  Experience with P&L management.
• Experience partnering with cross functional teams (ie design and manufacturing).
• Communication skills:
  Excellent at storytelling, presentations, and influencing team.
• Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel
• Roles in category management, product marketing, or product development.
• Background in CPG or toy companies, ideally with exposure to retail buyer dynamics.
• Retail/channel knowledge:
  Ability to leverage insights to build mass, specialty, and e-commerce distribution strategies.
• Demonstrated growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.

* The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience.

Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

• We collaborate:Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate:At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute:We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies.

Our offerings include toys, content, consumer products, digital and live experiences.

Our products are sold in collaboration with the world’s…