Senior Campaign Manager, Commerce Strategy

Company description

Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry.

Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.

The Senior Planner, Commerce Media will work as a member of a cross-functional team that is responsible for driving the e-commerce growth strategies to drive our client’s retail and omnichannel business. This position is both strategic and tactical in scope and requires the ability to apply detailed retail media and e-commerce knowledge to actionable insights, recommendations, and tactical planning. We are looking for an enthusiastic individual who is keen to join our team and help redefine ecommerce media.

• Develops tactical commerce media plans across retailer media networks (e.g. Walmart, Amazon, Bestbuy) as well as 3rd party media partners -- inclusive of sponsored search, programmatic, retailer display, and social commerce.
• Leads commerce media activation and ensuring tactical plans align to strategies and continue to deliver on goals once live.
• Drives integration and partnership between commerce/retailer media and brand media/upper funnel tactics to develop truly end-to-end media plans.
• Identifies innovation opportunities through new approaches, new partners and retailer media offerings and ensures test-and-learn programs are set up for success.
• Proactively identifies opportunities and recommendations for process improvements that can help the team work better together and with our client.
• Effectively communicate program status and progress against objectives to clients and commerce lead. Synthesizes relevant information on key milestones, success criteria, staff and client and risks. Escalate critical issues appropriately.
• Embrace team values and encourage and support our team to create a culture of teamwork, collaboration, and intellectual curiosity

• Must have 2+ years of experience in planning and strategy of retail media
• Experience with trafficking, hands-on-keyboard campaign set up (Mediaocean Prisma experience preferred), billing, reporting, analytics
• Understanding of traditional and interactive media planning elements
• Experience with shopper marketing/e-commerce marketing, media planning, and digital investment experience from backgrounds including programmatic, performance marketing, retailer media, shopper media or paid search is highly preferred
• Understanding of commerce-focused KPIs, such as ROAS
• Build relationships with sales reps to analyze value and applicability of media vehicles for client media plans
• Sound understanding of the commerce media landscape, retailer media ecosystems, and go to market strategies
• Ability to handle multiple projects simultaneously thrive in a fast-paced environment.
• Problem solver and strategic thinker that constantly challenges clients and teams to improve
• Curiosity and an eagerness to roll-up the sleeves to find the answers, learn, apply, and learn again.
• Strong analytical thinking
• Excellent communication and writing skills
• Strong desire to contribute to a team

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package…