Director of Ecommerce

cinq à sept sank
· ah·set sæŋk’e’set n :
The time between late afternoon and early evening when streets are awash in the warm glow of the vanishing sun and anything is possible

Sharing its name with the French term for the liminal moment linking late afternoon and early evening, Cinq à Sept brings the intriguing tension between day and night to a new advanced contemporary collection. Inspired by the hours between 5 and 7 p.m., when city streets are awash in the warm glow of the vanishing sun and office desks are abandoned for cocktails and as-yet unknown possibilities, Cinq à Sept embodies a deliberate balance between sophistication and ease, youthful daring and confident allure.

The collection’s modern feminine aesthetic embraces unexpected details and striking silhouettes, resulting in clothing that draw their romance and sexiness from the woman wearing them.

The Director of E-commerce will serve as the operational and analytical engine behind our digital business. This leader will drive the day-to-day execution of all e-commerce and digital retail initiatives, ensuring Cinq à Sept delivers a beautiful, high-performing, customer-centric experience across every touchpoint.

This role partners closely with the EVP of Brand Marketing & Direct to Consumer on channel strategy, revenue planning, and both short- and long-term growth. You will also collaborate with the VP of Marketing and cross-functional partners across product and sales to translate brand campaigns and product priorities into exceptional commercial results.

This role is critical to the success of our DTC business. While core responsibilities are outlined below, the position will continue to evolve as digital trends and consumer behavior shift.

• Own the daily management of the e-commerce channel, including site merchandising, PDP optimization, navigation, digital marketing, calendar management, and on-site storytelling to drive traffic and conversion
• Execute against strategic goals for the brand and channel in partnership with the EVP (Marketing & DTC), Head of Marketing, Head of Planning, and Head of DTC Buying
• Identify new revenue opportunities, growth levers, and customer-experience enhancements across the digital funnel
• Manage digital marketing agency partners to ensure alignment on overall strategy while driving day-to-day performance
• Lead, develop, and mentor a high-performing team across retention, UX, customer service, platform management, and app-stack operations
• Inform a comprehensive, platform-specific digital marketing strategy that enhances the customer journey across all channels and aligns with business objectives

• Oversee end-to-end site execution, including homepage refreshes, collection launches, product uploads, QA, UAT, and seasonal content updates
• Ensure site performance meets brand standards for speed, UX, and conversion
• Optimize the full user journey—from prospect to buyer to post-purchase advocate—implementing best practices that strengthen site functionality and performance
• Partner with global IT, developers, Shopify Plus experts, and digital vendors to maintain a seamless, scalable infrastructure
• Evaluate CRM capabilities and implement reporting frameworks to assess customer health, retention, and engagement opportunities

• Collaborate with the marketing team to build a cohesive digital marketing plan aligned with the brand calendar
• Manage and optimize the paid digital media agency and budget with a focus on efficiency, incrementality, and revenue contribution
• Oversee development of customer-journey frameworks across acquisition, onboarding, retention, reactivation, and win-back
• Own the digital marketing and retention calendar in partnership with cross-functional teams, ensuring alignment with merchandising and brand priorities
• Partner with marketing and creative on all direct-mail initiatives and ensure site experiences and customer journeys are optimized to support acquisition
• Oversee and manage digital analytics and KPIs, reporting weekly, monthly, and quarterly on performance and insights
• Conduct post-campaign and post-event analyses, providing clear insights, rationale, and recommendations for future actions

• Bachelor’s degree preferred, or 7–9 years of direct e-commerce management experience within apparel or fashion
• Strong verbal and written communication skills
• Ability to thrive in a fast-paced, highly collaborative environment
• Experience with the e-commerce ecosystem and platforms such as Shopify, Farfetch, Meta, Google, and related tools
• Ability to reprioritize projects frequently with agility and focus
• Exceptional attention to detail and strong multitasking skills
• Results-oriented, self-motivated, and driven by a strong sense of urgency