Social Media & Creative Manager - The Fifth Avenue Hotel

Position Description

Social Media & Creative Manager (In-house Creative & Social Lead)

The Fifth Avenue Hotel – New York, NY

The Fifth Avenue Hotel, an award-winning luxury destination, is seeking a Social Media & Creative Manager (In-house Creative & Social Lead) to join our team.

Nestled in the heart of Manhattan, our hotel is a vibrant oasis featuring 149 beautifully appointed guest rooms, where personal service, extraordinary design, distinctive cuisine, compelling art, and immersive cultural experiences come together to create something truly exceptional.

At The Fifth, every detail is intentional. We invite our guests to experience the hotel as a flâneur—where curiosity is sparked, stories unfold, and no two stays are ever the same.

As the Social Media & Creative Manager, you will execute the hotel’s visual and editorial storytelling across all owned channels, crafting high-impact assets designed for amplification through earned and paid channels. The primary focus of this role is on-property content creation (photography, video, graphics), paired with content planning, creative production, and daily social management to ensure The Fifth scales with consistency, excellent design standards, and cultural relevance.

This role requires a highly creative and driven digital native with an immersive understanding of digital culture, exceptional design sensibilities, and a genuine passion for maintaining the "flâneur" spirit by translating our property's magical energy into visually compelling stories that resonate with a global audience.

Reports To: Director of Marketing

Collaborates Closely With: Creative Director, Copywriter, Hotel Operations Teams, Food & Beverage Teams, and Marketing Coordinator

Social Media Strategy

• Oversee and manage The Fifth’s organic social media strategy across platforms including Instagram and emerging channels to drive global brand awareness.
• Stay deeply informed on platform trends, content formats, and digital shifts while maintaining strict luxury brand discipline.
• Collaborate with the Creative Director (CD) and Director of Marketing (DOM) to map out comprehensive content calendars in alignment with overarching brand campaigns and property programming.
• Manage day-to-day community engagement to cultivate an active, inspired, and loyal digital audience.

Content Creation & Creative Production

• Work dynamically on-property to capture visually compelling content that reflects the brand’s distinct aesthetic, tone, and magical energy.
• Direct and execute on-property photography and short-form video shoots focusing on interior/exterior design (rooms, suites, lobby), F&B, lifestyle, events, and cultural programming.
• Edit and deliver high-quality, social-first photo and video assets in a timely, agile manner.
• Proactively identify organic, untold stories and unique moments worth capturing across the hotel.
• Manage external creative partners, freelancers, and collaborators as needed to continually evolve and maintain the brand’s visual library.

Brand Collateral & Collaboration

• Partner closely with Food & Beverage and property operations teams to ensure cohesive, unified storytelling across all touchpoints.
• Support PR, influencer relations, and creator collaborations to ensure visual consistency and brand alignment.
• Oversee, design, and create brand-aligned marketing collateral and digital assets to support property-level goals.

Reporting & Performance Stewardship

• Monitor and analyze key organic performance metrics to compile comprehensive monthly reports.
• Translate data into actionable strategic insights, optimization tactics, and clear roadmaps for continuous channel growth.

• Bachelor’s degree in Marketing, Creative Design, Communications, or equivalent experience preferred.
• 4–6 years of experience in content creation or creative brand roles, with a strong preference for luxury hospitality, high-end lifestyle, or premium luxury sectors.
• An exceptional visual sensibility, sharp design eye, and natural storytelling instincts.
• Deep technical understanding of social platforms, emerging trends, current content formats, and performance analytics.
• Proven…