Social Media & Content Coordinator

Hi, we’re BYOMA

We’re one of the world’s fastest growing beauty brands. We have applied the research, science, and credibility of dermatologist-backed brands and supercharged it with the efficiency and results of clinically effective, ingredient-led brands.

We’re on a mission to democratize and demystify beauty by empowering consumers to make smart, informed and educated choices.

BYOMA was built on four fundamental principles;
Efficacy, Accessibility, Education, Engagement, and these inform, inspire and underpin everything we do. We’re committed to delivering the most efficacious products to our consumer and our dedication to accessibility and education have led to us becoming the #1 fastest growing skincare brand in the world, and a top 10 skincare brand across all our key retail partners.

As a people powered business, none of this would have been possible without our incredible team who are committed to achieving our BYOMA vision: to build better beauty and inspire positive change.

Join us as we build an inclusive community, because let’s face it, barriers aren’t beneficial for anything other than your skin.

BYOMA is looking for a creative, highly organized, and culturally connected marketer with a passion for social media, creators, content, and community.

You will support the day-to-day execution of BYOMA's social media channels, content creation, publishing, and community management across North America, while regularly serving as one of the brand's on-camera personalities. This role helps bring the brand to life through platform-native content, real-time engagement, and flawless execution of the social content calendar.

Working closely with the Manager, Social Media & Content, the Influencer & Creator team, and cross-functional partners, this individual will create engaging, social-first content that connects with the BYOMA community.

Department: Marketing Location: New York City (on site 4 days a week)
Salary: $70,000 - $75,000

• Serve as one of the on-camera faces of BYOMA, regularly appearing in organic social content across Tik Tok, Instagram, You Tube, and emerging platforms
• Confidently speak to camera, participate in trends, educational content, product storytelling, and lifestyle content
• Concept, capture, edit, and publish platform-native social content that reflects BYOMA's voice, personality, and community.
• Support content creation at events, retailer activations and community experiences
• Organize content libraries and digital assets
• Develop simple content briefs and creative requests
• Help identify opportunities to maximize existing content

• Support daily publishing across Instagram, Tik Tok, You Tube and emerging platforms
• Maintain editorial calendars and publishing schedules
• Coordinate assets and approvals across internal and external partners
• Support retailer-specific social activations
• Assist with campaign launches and key marketing moments

• Monitor comments, DMs and community conversations
• Escalate customer issues appropriately
• Surface consumer insights and emerging trends
• Support always-on engagement across platforms

• Support weekly and monthly social media performance reporting across all owned channels.
• Track key KPIs including engagement, reach, impressions, follower growth, video views, content performance, and community growth.
• Maintain reporting dashboards, content trackers, and campaign recaps to ensure accurate performance measurement.
• Monitor social trends, audience behavior, and platform performance to identify opportunities for optimization and growth.
• Partner with the Manager, Social Media & Content to translate performance insights into actionable recommendations that strengthen content effectiveness and support commercial objectives.

• Partner with Influencer, Events, Creative, HCP, Go-To-Market and Sales teams
• Coordinate execution across launches and campaigns
• Support integrated marketing initiatives

• 1-3 years in social media, content or digital marketing
• Beauty or consumer brand experience preferred
• Experience creating and appearing in…