Senior Global Product Marketing Manager, Ads

Responsibilities

• BA/BS degree in Business, Economics, Marketing, or a related field.
• 5+ years of experience in product strategy, product operations, go-to-market (GTM), management consulting, or ad tech commercialization.
• Proven track record of influencing product roadmaps, leading cross-functional initiatives, and driving measurable business impact without direct authority.
• Advanced analytical skills with the ability to translate complex campaign data and marketplace metrics into clear, executive-level strategic narratives.
• Deep understanding of the digital advertising ecosystem, specifically search advertising, auction-based systems, and performance marketing KPIs.
• Excellent executive communication and stakeholder management skills.

• MBA or advanced degree in a quantitative or business field.
• Experience in top-tier management consulting, corporate strategy, or a highly strategic product operations role within a major tech/ad-tech company.
• Deep expertise in Search Engine Marketing (SEM), marketplace monetization, or auction theory.
• Experience launching and scaling 0-to-1 ad products in highly competitive global markets.

Tik Tok is the leading destination for short-form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Inspiring creativity is at the core of Tik Tok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users.

When we create and grow together, the possibilities are limitless. Join us.

Tik Tok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At Tik Tok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

We are passionate about this and hope you are too.

Tik Tok is committed to providing reasonable accommodations in our recruitment processes for…