Lifecycle Director
Listed on 2026-08-14
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Marketing / Advertising / PR
Marketing Strategy, Marketing Communications, Market Research, Digital Marketing
About Polymarket
Polymarket is the world's largest prediction market platform. We enable individuals to express views on real-world events by trading on outcomes across politics, economics, sports, culture, and current affairs. Built as a peer-to-peer marketplace with no centralized "house," Polymarket aggregates diverse opinions into transparent, market-based probabilities that reflect collective expectations about the future.
About Polymarket
Polymarket is the world's largest prediction market platform. We enable individuals to express views on real-world events by trading on outcomes across politics, economics, sports, culture, and current affairs. Built as a peer-to-peer marketplace with no centralized "house," Polymarket aggregates diverse opinions into transparent, market-based probabilities that reflect collective expectations about the future. We re growing fast, both in terms of volume ($21B traded in 2025) and adoption as an alternative news source.
Our ambition is to become a ubiquitous beacon of truth in global media and we need your help adding fuel to the fire.
About The Role
The Growth team at Polymarket is building out a Customer Marketing function from the ground up, and lifecycle is central to that bet. We re not filling a coordinator seat. We re hiring a Lifecycle Director who will own the customer journey end-to-end, set the strategy, define the roadmap, and be accountable for the commercial outcomes that come out of it.
You ll report directly to the Head of Customer Marketing and sit peer-level to other lifecycle owners on the team.
The assignment will be scoped to your strengths and where the business needs the most lift at the time of hire, across acquisition and onboarding to retention and reactivation. Either way, the mandate is the same: translate commercial goals into a lifecycle communication and engagement strategy that moves real metrics. You ll direct shared campaign and execution resources, partner with data and martech, and own the results narrative for your area.
This hire matters because lifecycle at Polymarket is still early. There s real opportunity to build something that doesn t exist yet, define the playbook, prove what works, and set the foundation for a team that scales with it. If you want ownership over a meaningful piece of a fast-growing consumer product with a clear line of sight from your work to revenue, this is the role.
What We re Looking For
- 5 or more years in CRM, lifecycle, or retention marketing, with direct ownership of a customer lifecycle stage and measurable commercial outcomes you can speak to specifically.
- Demonstrated ability to connect lifecycle tactics to business outcomes. You think in terms of retention curves, reactivation revenue, and LTV, and you can show where you moved those numbers.
- Experience directing execution talent in a shared or matrixed environment. You know how to brief, prioritize, and hold martech, data, and creative teams accountable without a direct reporting line.
- A track record of structured experimentation. You build test-and-learn programs with clear baselines and hypotheses, not one-off A/B tests run when the timing felt right.
- Strong written communication skills. You can write a clear strategy doc, a crisp creative brief, and a results narrative that tells a story without burying the point.
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