Supervisor, National Video Investment

Company description

At Publicis Collective, we know tomorrow’s challenges won’t be solved by today’s solutions. It’s why we support our teams with the resources and tools they need to continue redefining the future of marketing. It’s also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most – business outcomes.

Publicis Collective’s consultative practitioners are catalysts for business growth and innovation; we’re more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what’s possible.

As part of the global Publicis Media network, we’re backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet.

How are we different? There are three core values at the center of our approach that help us stay ahead – curious, open, and driven.

Curious - A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes.

Open - We value diverse perspectives and new ways of working.

Driven - We are ambitious, rigorous,self-disciplined, and resilient in our pursuit of excellence.

If you re a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you.

Let s shape the future together.

The Supervisor, National Video Investment focuses on media buying/investment initiatives and servicing our client in the creation, execution, and monitoring of media plans to secure the best investment options in a variety ofchannels to maximize reach to targeted consumers. The ideal candidate for this position will have experience in video investment, addressable TV, and programmatic buying/executions, and will be a thoughtful decision maker with the proven ability to lead buyinginitiatives.

• Own tactical plan development, recommendation, building, and negotiations across their respective channels
• Participate in the evaluation of media plans of addressable TV, National TV, linear and alternative video including streaming/OTT, cinema, online video, video on demand (VOD), etc.
• Gather data to create reports including
  
  Rankers, Dimensions, overnights, etc.
• Collaborate with key partners including Client Ops, Strategy, Analytics, and external agencies
• Assist with deck writing, budget and channel allocation, and audience development
• Analyze data to inform purchase and channel allocation and prepare post-buy documents
• Screen content per client s guidelines & budget allocations
• Lead strategic planning initiatives including deck writing, budget and channel allocation and audience development
• Oversee day-to-day campaign execution and be responsible for ensuring campaigns deliver on KPIs
• Support development of strategic approach and experience design by delivering channel ideas and providing the link toreality of historical performance and in-market opportunities
• Build strong relationships with client counterparts and manage day to day relationships
• Responsible for management, development, and mentorship of Associates/Sr. Associates

• 3+ years of media buying experience, previous team management experience is a plus
• Experience with planning, executing, and measuring audience-based campaigns, both programmatically and through direct IO; familiarity with hands-to-keyboard set-up, optimizing and reporting is preferred
• Knowledge of national video investment management (digital video and broadcast TV) and Digital (Display, Video, Social, Mobile, etc.),with expertise in driving innovation and measurable results
• Solid technical skills and good working knowledge of the following platforms/systems:
• The Trade Desk (TDD)
• DV360
• OX and Prisma/Mediaocean for linear and digital buying
• Microsoft Office Suite (especially Excel and PowerPoint)
• Thorough knowledge of the principles of on/offline marketing and advertising, media concepts and terms, and programmatic buying mechanics (PMPs, PG, RTB, auction dynamics)
• A proven ability to multi-task and manage multiple projects effectively and work well under pressure to deliver high-quality work within tight…