Manager, Social Media, YSL Beauty US

Job Title

Manager of Social Media, YSL Beauty US

Luxe

New York, NY (10 Hudson Yards)

Director of Social Media, YSL Beauty

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business:
Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity, and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L Oréal Luxe, our mission is to provide our consumers with the best products and brand experiences, making each one truly unique. Our portfolio is composed of highly aspirational and multi-expert brands, including Lanc me, Yves Saint Laurent, Giorgio Armani, and Ralph Lauren Fragrances.

The Manager of Social Media for YSL Beauty US is a highly creative, agile, and culturally obsessed digital storyteller who lives and breathes social media. Reporting to the Director of Social, this role is the hands-on driving force behind YSL Beauty’s social-first local content creation, trend-forward mindset, and culture-leading community management.

You are the digital voice and pulse of the brand. You excel at translating beauty aesthetics into native, high-performing Tik Tok and Instagram content on-the-go, and you view community management not just as moderation, but as a proactive strategic tool to inject YSL Beauty into viral cultural moments. If you are a native creator who knows how to win the comments section, capture engaging content on an iPhone, and turn casual viewers into brand fanatics, with a deep passion for beauty and makeup artistry, this is your dream role.

• Social-First Content Production & Real-Time Ideation:
• Own the creative ideation, scripting, filming, and editing of social-first, agile content (Reels, Tik Toks, Shorts) tailored to native platform behaviors for local moments.
• Act as the primary on-the-ground content creator, capturing behind-the-scenes content at events, masterclasses, and product launches using agile mobile production setups.
• Collaborate with the Director to identify real-time US-based trends, memes, and platform features, instantly pitching and executing creative ways for YSL Beauty to jump on them within hours.
• Collaborate closely with DMI partners to keep them informed on US trends and content opportunities, seeking alignment where needed and carving out space on the feed for US led moments.
• Culture-Leading Community Management (CM) Strategy:
• Own the daily community management strategy, actively monitoring YSL Beauty s channels to amplify conversation around YSL beauty and foster a distinct sense of community, drive high-impact engagement, and insert YSLB into social led culture moments.
• Earned CM & Cultural Interception:
  Obsessively monitor the comments sections of creators, competitors, and cultural pages to intercept trending conversations, leaving highly engaging, on-brand comments that position YSL Beauty at the center of earned social moments.
• Define and evolve the "CM Playbook", ensuring YSL s comment-section persona is bold, disruptive, and culturally leading.
• Identify highly engaged brand advocates and super-fans in the comments, looping them into exclusive opportunities, surprise-and-delight gifting, and community highlights.
• Ensure CM remains a key moment for every launch, inspiring proactive culturally relevant UGC content.
• MUA Community & Advocate Activation Support:
• Support the Director in building and executing the US Makeup Artist (MUA) and creator community strategy.
• Collaborate with A&I team on MUA mailers and seeding initiatives, coordinating with internal teams and logistics partners to ensure artists receive flawless product packages.
• Provide high-touch, day-to-day support for the MUA community and beauty concierge requests, ensuring pro artists are equipped with the YSL products they need for red carpet, editorial, and VIP client moments.
• Assist in coordinating logistics, invitations, and on-set content capture for exclusive MUA eventing, masterclasses, and brand immersion days.
• Support Director in artistry content execution to build…