Brand Manager

REPORTS TO:

Group Brand Manager (Sweden), with close collaboration across U.S. and global teams

Please note - We currently have both a Senior Brand Manager and Brand Manager role posted, but there is one position available — the title is dependent upon years of experience and seniority level.

This is a standalone individual contributor role with significant ownership and autonomy, responsible for leading the U.S. brand management strategy and agenda. The role does not have direct reports and is designed for someone who can independently drive the brand strategy and execution.

TREAT YOURSELF, WORK WITH US

As Cloetta accelerates its expansion in the United States, we are building a dedicated U.S. team to create a scalable, competitive, and consumer-relevant platform for long-term growth.

Cloetta is Northern Europe’s leading confectionery company, with a portfolio of iconic brands and a long heritage of craftsmanship, quality, and joy. With early U.S. market entry complete, the next phase is to build a strong local marketing engine to introduce and grow our Swedish brands in a way that is locally relevant, culturally resonant, and commercially impactful.

The U.S. Brand Manager plays a central role in this journey. This position will lead brand development and growth in the U.S. market by translating global strategies into locally relevant brand plans and driving execution across channels in close collaboration with U.S. and European stakeholders.

You will work closely with the Group Brand Manager in Sweden, who provides strategic direction and portfolio oversight.

You will also collaborate with the U.S. commercial team, including Trade & Shopper Marketing, to ensure strong in-store execution, as well as with media and agency partners to deliver effective campaigns.

Close interaction with the U.S. Country Manager and global stakeholders will be critical to align strategy and execution across markets.

As U.S. Brand Manager, your mission is to lead the development and execution of brand strategies that establish and grow Cloetta’s brands in the U.S. market, ensuring strong consumer engagement and sustainable business growth.

You will:

• Develop and execute U.S. brand plans aligned with global brand strategy, tailored to local consumers and market dynamics
• Bring local consumer, customer, and market insights into strategic decision-making
• Lead brand-building initiatives that drive awareness, consideration, and long-term equity
• Ensure effective adaptation of global assets for U.S. relevance and impact
• Monitor and optimize brand performance, including campaign effectiveness and brand health

• Develop U.S. brand strategies rooted in global direction and optimized for local impact
• Lead execution of integrated marketing campaigns across channels
• Ensure consistent brand positioning and messaging in the U.S. market

• Identify, onboard, and manage creative, PR, and media agencies
• Oversee campaign development, execution, and performance
• Ensure high-quality, on-brand delivery across all marketing initiatives

• Translate U.S. consumer, customer, and market insights into actionable recommendations
• Support broader business decisions with a strong marketing and brand perspective
• Continuously refine approach based on performance data and learnings

• Tailor global toolkits and assets to resonate with U.S. consumers
• Partner with agencies to localize content effectively
• Ensure alignment with both brand guidelines and local market expectations

• Monitor brand health, campaign effectiveness, and key performance indicators
• Identify opportunities to improve marketing impact and efficiency
• Optimize marketing investments and activation strategies

You are an experienced and strategic brand marketer who thrives in building brands in new and dynamic markets. You combine strong strategic thinking with a hands-on, action-oriented approach and are motivated by delivering measurable results.

You are…