Product Marketing Lead Job New York New York USA,Marketing / Advertising / PR

Location: New York

About Agentio

Agentio enables marketers to buy creator led ads as easily and scalably as Meta or Google ads—automating sourcing, pricing, contracting, delivery, and measurement—so work that took months now happens in minutes.
We're on a mission to transform a $800B digital ad ecosystem by shifting digital ad spend into the hands of creators. That means better outcomes for marketers and enabling creators to live off their work—finally being paid in proportion to the value they create. That shift is accelerating:
Unilever's CEO has said the company will move roughly half of its ad budget into social and creators—Unilever is among the world's largest advertisers, spending around $9–10B annually. As these dollars move, they need performance-grade pipes;
Agentio is how those dollars flow to creators with the speed, control, and measurement marketers expect. We enable brands like Uber, Door Dash, and Bombas to run creator campaigns with the same rigor, control, and accountability as their core performance channels.

Our AI-Native platform enables real-time content understanding at scale, simultaneous reasoning across hundreds of thousands of pieces of content, and intelligent allocation of multi-million dollar budgets. Our models apply more cross-platform performance signal than anyone else in the world, compounding with every campaign through a high-trust marketplace with accelerating network effects. The result is a flywheel: brands get the performance they've been chasing, creators get the intelligence and income they deserve, and Agentio becomes the infrastructure powering a generational shift in where media dollars flow.

The market agrees. Agentio has raised $56M at a $340M valuatio
n, including a Series B led by Forerunner that followed our Series A within a calendar year. Backed by Benchmark, Craft, and Alley Corp. Named to Forbes' Next Billion Dollar Startups, 2025. Named to Inc.'s Best Places to Work 2026, one of 10 companies nationally recognized in the "On the Rise: 0–4 Years in Business" category.

An $800B market. A once-in-a-generation technology shift. This is the moment. This is the team. Come build something generational with us.

About The Role

As the first Product Marketing Lead on the team, you'll own how Agentio's product comes to market—from ICP definition and positioning to launch execution and sales enablement. You'll translate complex ad-tech and AI capabilities into clear, compelling narratives that resonate with sophisticated buyers and drive measurable adoption. This is a high-impact, high-visibility opportunity to build the PMM function from the ground up at a hypergrowth startup.

Reporting to the VP, Marketing, you'll work directly with the CEO, CTO, and Sales and Product leaders to shape how we tell our story—and ensure every launch lands with precision. We're looking for someone who can operate at the strategic level and roll up their sleeves to ship: a builder who owns outcomes end-to-end.

What You'll Do

Positioning & Messaging

Own ICP definition, positioning, and messaging for Agentio's core product and new launche
Translate product capabilities into clear, credible narratives and make conservative-but-confident claims that sophisticated audiences trust.
Build and maintain messaging frameworks—personas, use cases, competitive positioning—that align with Agentio’s brand narrative.

Product Launches & Go-to-Market

Lead end-to-end launch planning and execution: phased rollout plans, milestone definitions, exit criteria, adoption metrics, and activation strategies.
Own the product launch calendar, strategy, and communications planning in partnership with Growth and Comms—driving clear dates and gates with a detail-oriented, data-driven approach.
Partner with Product and Sales to ensure every launch is backed by the right narrative, the right materials, and the right timing.
Act as the voice of the product across all stakeholders—keeping everyone aligned, informed, and moving fast.

S…