Vice President of Marketing

Cardiff lends to small businesses. Since 2004 we've funded more than $12 billion across the country, to businesses in logistics, healthcare, construction, professional services, and plenty in between. We're building our own underwriting technology, and we still answer the phone; our customers need capital fast, and they want a straight answer from a person who can actually help.

Employment Type: Full-time

Department: Marketing

Reports to: Chief Marketing Officer

Small businesses depend on Cardiff for fast, practical access to capital, and marketing is often the first step in that relationship. This leader will shape how more owners discover, understand, and choose Cardiff for turning customer insight and the CMO’s strategy into measurable growth.

The role matters because it connects brand, demand generation, and revenue at enterprise scale. By building a disciplined omni-channel engine, improving attribution, and raising the pace of experimentation, the Vice President of Marketing will directly influence customer acquisition, marketing efficiency, and Cardiff’s ability to grow while preserving the responsive, human experience that sets the company apart.

We need an experienced, growth-focused Vice President of Marketing to own the execution of our omni-channel roadmap and translate the CMO’s vision into production results.

You will manage performance and direct-to-business marketing across Google, paid social, broadcast, direct mail, TV/CTV, influencer, and affiliate channels. You’ll carry the budget, drive efficiency, and relentlessly test new avenues to maintain Cardiff’s edge in business lending. We’re looking for a builder who has scaled major brands through aggressive experimentation, rigorous analytics, and high-velocity campaigns.

• Convert the CMO’s high-level roadmap into production campaigns that acquire and keep small business customers
• Direct and scale the omni-channel mix:
  Google, mail, paid social, TV/CTV, influencer, and affiliate channels
• Own the Google ecosystem, including search, You Tube, and PMax, to capture high-intent demand
• Carry the marketing budget and drive ROI, relentlessly optimizing for CAC and ROAS efficiency
• Lead high-velocity testing across formats and emerging avenues to maintain our competitive edge
• Partner with data teams to refine attribution in GA4 and deliver status the business trusts
• Run internal teams and external agencies to a predictable cadence of accountability and results

• Experience: 10+ years of progressive marketing experience, with at least 3–5 years in a senior leadership role (VP or Senior Director) managing multi-channel strategy for well-known brands. Experience in financial services, B2B, or direct-to-business marketing is a strong plus.
• Channel Expertise: Deep hands-on experience across digital and traditional media—specifically Google Search/You Tube/PMax, direct mail, paid social, linear TV/CTV, broadcast, affiliate, and influencer/creator networks.
• Google Platform Mastery: Deep familiarity with Google’s suite of growth and performance products (Google Ads, You Tube Ads, GA4, Google Tag Manager, and Google Marketing Platform).
• Proven Track Record: Demonstrated success scaling media spend efficiently while driving top-line revenue growth through rapid testing and channel expansion.
• Financial Acumen: Deep experience managing multi-million dollar budgets and a strong understanding of unit economics, CAC, LTV, and attribution modeling.
• Leadership Style: High-energy execution mindset with strong cross-functional communication and people-management skills.

• Industry Perspective: Experience in small-business lending, fintech, financial services, or another highly regulated, performance-driven category.
• Lifecycle Marketing: Success building segmentation, CRM, lead-nurture, retention, and re-engagement programs that improve conversion and customer lifetime value.
• Brand and Creative Leadership: A strong point of view on positioning, creative strategy, and message development, with experience translating customer insights into campaigns that perform across channels.
• Marketing…