Head of Product Marketing (Cogentiq

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Head of Product Marketing (Cogentiq)

Fractal Analytics is a strategic AI partner to Fortune 500 companies with a vision to power every human decision in the enterprise. Fractal is building a world where individual choices, freedom, and diversity are the greatest assets. An ecosystem where human imagination is at the heart of every decision.

Fractal is focusing on selling a world-class suite of vertical and functional AI products that solve high-value enterprise problems under the brand Cogentiq.

Cogentiq is Fractal’s secure, scalable, enterprise agentic AI platform that enables teams to build, test, deploy, monitor agents, and multi-agent workflows with strong observability, evaluation, guardrails, and RBAC across any cloud or LLM framework. It includes a no/low‑code development console, Agent & MCP Gateways, and an enterprise marketplace for reusable agents, tools, connections, and guardrails.

Note: This position is not eligible for Immigration Sponsorship at this time.

Location: New York / USA

We areseekingan accomplished and strategic Head of Product Marketing to lead and own the marketing strategy across the entire

Cogentiqproduct portfolio-including

CogentiqCX,CogentiqI2C,CogentiqAIW, and the Cogentiqplatform. The ideal candidate will be a senior product marketing leader with a proven track recordof driving enterprise product marketing at scale, building and leading high-performing teams, and shaping a compelling portfolio narrative across multiple AI-powered products. This role combines strategic vision with hands‑on execution, connecting product strategy to revenue across positioning, go‑to‑market, sales enablement, and demand generation.

• Own and drive the product marketing strategy across the entireCogentiqportfolio -CogentiqCX, I2C, AIW, and the Cogentiqplatform-ensuring each product has sharp, differentiated positioning while laddering up to one coherent company and platform narrative.
• Build, lead, and mentor the product marketing function , setting direction, priorities, and standards as the team and business scale.
• Craft compelling product positioning, messaging, and value propositions that resonate with enterprise personas and CXO-level buyers across each product line.
• Conduct in-depth market research, competitor analysis, and buyer insight across the contact center, conversational AI, agentic AI, and enterprise platform spaces, and translate findings into positioning and growth opportunities.
• Lead end-to-end go-to-market (GTM) strategy and execution
  for product launches and major releases across all products, including planning, cross‑functional orchestration, and post‑launch analysis.
• Collaborate with cross‑functional teams (product, sales, customer success, and demand generation) to create engaging content
  - blog posts, whitepapers, case studies, webinars, and presentations -across the portfolio.
• Deliver story-driven content that showcases product value while addressing enterprise pain points such as automation ROI, operational efficiency, agent and workforce productivity, and customer experience outcomes.
• Develop the sales enablement toolkit -battle cards, pitch decks, training materials, demo narratives, and use‑case libraries- to empower sales teams to win across products.
• Partner with demand generation to optimize lead acquisition and conversion, including account‑based marketing and target‑oriented, pipeline‑driven campaigns.
• Utilize leading marketing platforms (e.g.,
  Hub Spot, Salesforce, Marketo, Google Analytics ) for targeting, campaign execution, and analytics.
• Establish marketing performance metrics,
  measure and report on campaign and pipeline impact , and continuously improve ROI across the portfolio.

• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
• 15+ years of experience in B2B enterprise product marketing , including several years in a leadership or head‑of‑function capacity, ideally within SaaS,…