Global Panel Acquisition – Media Strategy Lead

Define and own the global acquisition vision and strategy across all Kantar panel brands, markets, and digital recruitment channels.

• Define and own the global acquisition vision and strategy across all Kantar panel brands, markets, and digital recruitment channels.
• Translate commercial demand, sample supply needs, and long-term growth objectives into a coherent acquisition framework.
• Lead the transition from single-panel execution to cross-panel, portfolio-level optimization, ensuring consistency, scale, and sustainability.
• Ensure acquisition strategies build trust, deliver great respondent experience, and support long-term health.
• Govern multi-million-dollar global acquisition budgets, including planning, forecasting, and capital allocation.
• Establish and enforce enterprise-level performance metrics and optimization goals (e.g., CPA/CPI, conversion, quality thresholds, LTV).

• 15+ years of senior leadership experience in acquisition, performance marketing, or media strategy.
• Proven ownership of large, complex global media and acquisition portfolios.
• Expertise in data-driven optimization and analytics.
• Experience leading ad-tech transformation and vendor management at scale.
• Ability to influence senior leaders globally and lead through transformation.

Demonstrates expertise in defining and executing global acquisition strategies, managing multi-million-dollar budgets, and optimizing performance metrics across diverse markets and digital channels. Proven ability to lead transformation initiatives and influence senior leadership in a complex, data-driven environment.

• Global Acquisition Strategy
• Performance Marketing
• Data-Driven Optimization
• Ad-Tech Transformation
• Vendor Management

• Acquisition Framework Development
• Budget Governance
• Performance Metrics Establishment
• Forecasting
• Capital Allocation

• Influencing Senior Leaders
• Leadership
• Cross-Panel Optimization

• Media Strategy
• Respondent Experience
• Conversion Rate Optimization
• Customer Lifetime Value
• Sample Supply Management