Social Media Specialist

Lime Life started as a professional beauty brand with deep roots in stage and film makeup, founded under the Alcone family name in New York City in 1952. Today, Lime Life has grown into a global direct-sales brand with a product portfolio spanning professional-grade makeup, skincare, body care, haircare, and beauty supplements.

At Lime Life, we empower people to achieve their goals and dreams and to inspire others to do the same.

We are at a pivotal moment, developing and implementing a new communication strategy to increase brand attraction. We are expanding our social media presence across various channels. You will shape the social voice of a brand loved by professional makeup artists and everyday women alike, and you will play a direct role in growing our channels.

We are looking for an experienced, data-driven Social Media Specialist to help us grow Lime Life's presence across all social platforms. This is a hands-on, strategic role: you will assist in setting the vision, building and executing the content calendar, supporting the UGC program, and translating performance data into decisions. You will also serve as the social media coach for our Beauty Guides and equip them with tools and best practices to grow their own social presence.

The right person has a proven track record of growing social channels from one milestone to the next — measured in followers, reach, engagement rate, and business outcomes — and can point to specific numbers that demonstrate it. The ideal candidate has experience with all social media platforms (Meta: IG, Facebook;
You Tube, Pinterest, Linked In, including

TikTok (Shop) and has ideally worked in beauty, fashion, or a similar industry such as CPG. This is a hybrid role with a Tuesday-to-Thursday in-office requirement in Chelsea, Manhattan, NY. You will be part of a larger, collaborative marketing team spanning NYC, Canada, and Paris, reporting to a Manager-level role based in the NYC office.

• Help develop and execute a comprehensive social media strategy across Instagram, Tik Tok, Facebook, You Tube, Linked In, and emerging platforms, with clear KPIs and growth targets for each.
• Create and produce engaging content across all social channels — with a strong emphasis on video — from concept and filming through editing.
• Drive measurable follower growth and all other social media KPIs per channel: help set channel-specific targets and support the strategy to achieve them through content quality, cadence, paid amplification, and community activation.
• Present monthly and quarterly performance insights on key channel KPIs, along with actionable improvement recommendations, to senior leadership.
• Community management across all major platforms to drive traffic, engagement, conversions, and brand visibility, including managing brand safety and compliance.
• Build brand excitement across the brand’s owned social channels by attracting new followers and transforming existing ones into engaged fans and ambassadors.
• Collaborate with the sales team to design and implement a strong organic growth strategy to increase community size and engagement.
• Train and coach Beauty Guides on social media fundamentals, platform best practices, content creation, and compliant messaging through live sessions and self-serve materials. Design, build, and maintain a comprehensive Beauty Guide Social Media Toolkit. Comfortable presenting and coaching large groups of Beauty Guides virtually and in person.
• Manage a monthly content calendar in alignment with DTC and global sales schedules, working cross-functionally with internal teams to implement content.
• Create campaign toolkits to maintain consistent brand messaging across all channels, including photo and video content creation.
• Help oversee the social budget, including content creation, giveaways, seeding, boosting, and paid media.
• Monitor new social media trends, AI tools, and emerging channels; proactively recommend new platform opportunities to the team.

• Bachelor’s degree in Communications, Marketing, Media, Visual Arts, or a related field. We welcome applications from candidates who meet all other criteria…