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Manager, TikTok Shop

Job in New York, New York County, New York, 10261, USA
Listing for: The Estée Lauder Companies
Full Time position
Listed on 2026-08-15
Job specializations:
  • Marketing / Advertising / PR
    Ecommerce, Digital Marketing, Social Media Marketing
Salary/Wage Range or Industry Benchmark: 85000 - 140000 USD Yearly USD 85000.00 140000.00 YEAR
Job Description & How to Apply Below
Location: New York

Description

Title:

Manager, Tik Tok Shop

Reports to:

Executive Director, Social & Creator Commerce About the Job:

Social Commerce is rewriting how beauty gets discovered and sold. ELC is building a Social & Creator Commerce team to lead it in North America; scaling Tik Tok Shop, while shaping our commercial and operational strategy across Shop.my, LTK, and affiliate partnerships 're hiring a Manager, Tik Tok Shop to be our platform expert - partnering with regional Brand leads, shaping the cross-functional operations that meet consumer and creator needs (Supply Chain, Planning, IT, Marketing, Online), holding agency partners accountable, and staying deep in the levers of performance that drive commercial outcomes.

The ideal candidate brings commercial fluency, a growth mindset, and genuine excitement about building inside ambiguity. Direct Tik Tok Shop experience is a plus, not a requirement — we care more about how you think than what platforms you've touched.

Responsibilities:

Responsible for day-to-day management of 1+ ELC brand Tik Tok Shops; in partnership with Brand lead and agency partner, delivering GMV and profitability targets

Accountable for daily optimizations in and management of Seller Center, including Shop Performance Score drivers

Accountable for channel sales forecasting and inventory planning, in partnership with Brand Online and Supply Planning counterparts

Develop trend-saavy, strategic assortments tailored to Tik Tok Shop Leverage platform tools to track sales, ad spend, marketing KPIs and campaign effectiveness to inform shop management/strategy

Develop weekly brand-level reporting, insights, and data-driven action share-out mechanisms and lead regular meetings to delivery this package to Brand and Regional leadership

Cross-functional collaboration across Brand, Marketing, Finance, Supply Chain, IT, Customer Service, etc. to ensure operational efficiency

Oversee the performance and output of any external agencies

Liaise with Tik Tok and other platform account teams

Track the competitive landscape and translate signals into actionable recommendations

Qualifications

Requirements:5+ years in eCommerce, DTC, social commerce, marketplace, or adjacent

Demonstrated success managing external agencies or vendors

Strong interest in social commerce, Tik Tok trends and Tik Tok Shop Excellent project management and communication skills.

Data-savvy, with experience using platform analytics, dashboards, and performance metrics. P&L fluency a plus.

Experience in a fast-paced, cross-functional environment.

Job Title:

Manager, Tik Tok Shop The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including:
Estée Lauder, Aramis, Clinique, Lab Series, Origins, M
· A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.

Title:

Manager, Tik Tok Shop

Reports to:

Executive Director, Social & Creator Commerce

Location:

BASED IN NYC - NO REMOTE WORK OPPORTUNITY About the Job:

Social Commerce is rewriting how beauty gets discovered and sold. ELC is building a Social & Creator Commerce team to lead it in North America; scaling Tik Tok Shop, while shaping our commercial and operational strategy across Shop.my, LTK, and affiliate partnerships 're hiring a Manager, Tik Tok Shop to be our platform expert - partnering with regional Brand leads, shaping the cross-functional operations that meet consumer and creator needs (Supply Chain, Planning, IT, Marketing, Online), holding agency partners accountable, and staying deep in the levers of performance that drive commercial outcomes.

The ideal candidate brings commercial fluency, a growth mindset, and genuine excitement about building inside ambiguity. Direct Tik Tok Shop experience is…
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