Senior Account Executive

IW Group is the leading multicultural advertising and marketing agency with offices in Los Angeles, San Francisco, and New York. Named Ad Age’s 2025 Multicultural Agency of the Year and recognized by PRWeek for Best in Multicultural Marketing, IW Group produces culture-shaping campaigns for global and national brands.

IW Group drivesimpactful work by blending storytelling, cultural insight, and innovation to achieve measurable results. We represent multiple brands and deliver distinctive multicultural and cross-generational campaigns.

We are seeking a dedicated and proactive Senior Account Executive to join our Integrated Communications team in New York City. As a Senior Account Executive, you will play a pivotal role in carrying out strategies in our award-winning total market and multicultural campaigns for our clients (including but not limited to food, entertainment, and lifestyle industries), maximizing reach through traditional and digital media, social media, and events/activations conducive to demonstrable ROI.

Your responsibilities will include developing campaign strategies, drafting press materials, guiding creative, conducting media/community outreach, executing media events, and overseeing day-to-day client needs/requests.

• Lead integrated communications (i.e. PR, media, communications, etc.) efforts across a diverse portfolio of clients, including but not limited to food & beverage, lifestyle, entertainment, and consumer brands.
• Serve as the day-to-day contact on client accounts, managing timelines, priorities, and deliverables across multiple time zones with minimal oversight.
• Execute integrated communications initiatives, including media relations, influencer engagement, partnerships, and experiential activations to drive impactful earned coverage and audience engagement.
• Craft compelling communications materials, including but not limited to press releases, pitches, presentations, coverage reports, and other client-facing deliverables.
• Cultivate and maintain relationships with key stakeholders, including but not limited to clients, journalists, creators, organizations, and vendors, to support campaign success and long-term collaboration.
• Monitor and analyze media, creator, consumer, and cultural trends while maintaining media and influencer databases to identify timely opportunities and inform campaign strategies.
• Contribute strategic and creative ideas during campaign development, internal brainstorms, and new business initiatives while demonstrating a strong understanding of the evolving media and creator landscape.
• Maintain expertise in multicultural consumer segments while staying informed on industry trends, communications best practices, and emerging cultural moments.
• Provide guidance and support to junior team members by collaborating on shared workloads.

• Bachelor’s or vocational degree from a fully accredited college or university.

• Bring energy, excitement, and creativity to team brainstorms.
• Support new business opportunities and present with passion.
• Challenge the team with new ideas and stand up for beliefs.
• Engage in professional/community organizations and events related to the agency and client’s business/industry.
• Possess excellent client relations skills, show empathy, and value authentic relationships.
• Possess excellent communication skills (verbal, written, and editing).
• Demonstrate exceptional organizational skills, initiative, flexibility, sound judgment, and a positive attitude.
• Ability to multitask and effectively manage deadlines.
• Passion for understanding and supporting multicultural communities or has the capacity to learn quickly.
• Proficiency in basic software (i.e. Microsoft Suite, Google Suite, etc.), media platforms (i.e. Muck Rack, Cision, etc.), social media, and demonstrate AI fluency.
• Commitment to producing the best work possible (including availability to work occasional early mornings, late nights, weekends, and holidays).
• Flexibility to support client needs outside of standard business hours, including evenings, weekends, and event-based activations when required.
• Must be willing and…