SEO Generalist

About Lovingly

Lovingly helps independent florists win in their local markets while building a consumer brand that customers love returning to. We operate at the intersection of local commerce, technology, and emotionally meaningful moments.

We're building systems, not one-off campaigns - and we use AI as a core part of how we operate, not as a buzzword.

We're looking for an SEO Generalist who can own how Lovingly - and our florist partners - show up across search:

• Local (maps, packs, listings)
• Web (partner sites + )
• Emerging AI assistants and answer engines

This is not a narrow "SEO specialist" role focused on one site or one channel. You'll define standards, drive execution through others, and personally ship work that moves the numbers.

You won't be fighting to convince people SEO matters. You'll be designing and running the system that proves it.

• Organic visibility and traffic growth for:
  • Priority partner florist sites
  • Local search surfaces (GMB/GBP, maps, local packs)
• SEO-driven lift in first orders and GMV for target partner cohorts and key  journeys
• Solid technical and local SEO hygiene across high-priority accounts and core  sections

• Create and maintain the SEO playbook for:
  • Partner sites
  • Local search (GBP, listings, basic citations)
• Define non-negotiable standards for:
  • On-page elements (titles, meta, headings, content blocks)
  • Technical basics (indexation, redirects, robots, sitemaps)
  • Tracking and analytics tied to SEO initiatives

• You'll direct (not manage) SEO work done by:
  • Digital Marketing Specialists
    • Landing pages, metadata, content updates, basic technical hygiene
  • Online Business Coaches
    • Google Business Profiles, local listing hygiene, simple on-site updates driven through shop conversations
• You own the standards, priorities, and acceptance criteria. They help you scale execution.

• Run targeted SEO audits on priority partner sites and key  surfaces
• Translate audits into:
  • Clear task lists for Digital Marketing Specialists
  • Simple, action-ready checklists for Online Business Coaches
  • Well-defined tickets for Engineering via product/COO when technical changes are needed
• Design and maintain templates for:
  • Local and store pages
  • Core landing pages and collections
  • High-intent SEO surfaces on
• Own local SEO hygiene for top partners:
  • GBP category and content setup
  • NAP consistency and basic citations
  • URL + UTM standards for tracking
• Set up and maintain SEO reporting across:
  • GA4, Search Console, and core dashboards
  • Partner-level scorecards where applicable
• Use AI tools as a default part of your workflow to:
  • Draft and refine copy at scale
  • Generate briefs, QA checklists, and variant tests
  • Analyze search trends, logs, and performance patterns
• Experiment with answer engine / AI assistant visibility (ChatGPT, Claude, etc.) and turn learnings into practical tests for Lovingly and our partners

• Align on which partners, markets, and  surfaces matter most
• Prioritize where you personally go deep vs. where Specialists/Coaches execute under your standards

• Provide clear briefs, templates, and definitions of "done" for SEO-related work
• Review and approve SEO-critical changes before they ship

• Equip them with simple, actionable SEO checklists for florists
• Turn field conversations into real improvements in listings and onsite content

• Create clear, concise technical SEO requests
• Validate implementations when they go live and ensure tracking remains clean

• Have strong, hands-on SEO experience with clear wins (bonus: multi-site or platform experience)
• Operate with a current understanding of SEO (2025-level thinking, not 2018 playbooks)
• Are deeply curious about how SEO interacts with AI assistants and answer engines
• Are comfortable owning both strategy and execution — you can design systems and do the work
• Use AI and analytics tools as a core part of your process, not an afterthought
• Can create clarity from ambiguity and move work forward without waiting for perfect specs
• Are able to clearly communicate:
  • What you're doing
  • Wh…