Sr Direct Mail Manager

the company is reimagining how homeowners maintain and repair their most valuable asset - their home. As the parent company of two leading brands, we bring over 50 years of experience in providing our members with comprehensive options to protect their homes from costly and unexpected breakdowns through our extensive network of pre-qualified professional contractors. American Home Shield, the category leader in home service plans with approximately two million members, gives homeowners budget protection and convenience, covering up to 23 essential home systems and appliances.

the company is a cutting edge, one-stop app for home repair and maintenance. Enabled by our Streem technology, the app empowers homeowners by connecting them in real time through video chat with pre-qualified experts to diagnose and solve their problems. The the company app also offers homeowners a range of other benefits including DIY tips, discounts and more. For more information about American Home Shield and the company, please visit

the company is seeking an experienced Senior Direct Mail Manager to lead and modernize our Direct Mail channel. This role will oversee the strategy, planning, execution, audience targeting, and performance optimization of a multi-million-dollar Direct Mail program spanning acquisition, retention, renewal, reactivation, and partnership initiatives.

This individual will help evolve Direct Mail beyond a standalone channel and integrate it into a broader omnichannel marketing strategy, connecting customer and prospect audiences across Direct Mail, Paid Media, CRM, Connected TV, and other digital channels.

The ideal candidate brings deep Direct Mail expertise combined with a modern marketing mindset, strong analytical skills, and experience leveraging audience data, identity solutions, and measurement frameworks to drive business growth.

• Manage the operational execution of direct mail campaigns from planning through deployment, maintaining rigorous attention to detail across timelines, targeting, creative, production, and reporting. Oversee budget allocation and investment strategy, leveraging performance insights to maximize response, conversion, and return on marketing spend.
• Own the end-to-end Direct Mail strategy across acquisition, retention, renewal, win-back, and lifecycle marketing programs.
• Develop annual roadmaps, testing plans, and optimization strategies to improve customer acquisition, conversion, retention, and lifetime value.
• Identify new opportunities to modernize Direct Mail through audience expansion, personalization, automation, and digital integration.
• Collaborate with leadership to align Direct Mail investments with broader business and marketing objectives.

• Serve as the primary owner of audience strategy, segmentation, and targeting for Direct Mail campaigns.
• Build, manage, and optimize audience selections using third party data sources and other data sources.
• Pull audience lists and translate business objectives into actionable audience strategies.
• Partner with Analytics, CRM, and Data teams to develop audience recommendations, suppression strategies, and testing frameworks.
• Evaluate new audience sources and data providers to improve performance.

• Develop integrated marketing programs that connect Direct Mail with paid (digital, broadcast, search, etc.) and owned channels (web and email).
• Create coordinated audience activation strategies to improve customer experience and marketing efficiency.
• Partner with media teams to explore audience onboarding, household targeting, suppression strategies, and retargeting opportunities.
• Partner with retention teams to explore member onboarding, engagement and renewal opportunities.
• Lead innovation efforts focused on creating seamless cross-channel customer journeys.
• Drive the development and continuous optimization of direct mail creative by partnering with Creative, Brand, Analytics, and Compliance teams. Lead testing and iteration of messaging, offers, format, and design elements to improve response…