Senior Manager, Lifecycle Marketing – Early Life Experience

• Partner with other members of CSM and product to drive activation and engagement for new users to the Life Lock products
• Identify opportunities to test welcome journeys for all Life Lock customers, with the goal of improving early life retention
• Partner with Product to understand the onboarding experience and how we can utilize data to personalize member communications
• Test and learn what other channels are value adds and improve ROI of early life outreach
• Monitor and analyze customer usage patterns, engagement metrics, and product adoption to identify opportunities
• Translate data insights into actionable recommendations for improving early life retention

• Bachelor’s degree in Marketing or related field
• 8+ years working on a lifecycle program, preferably for a subscription-based product
• 2+ years’ experience working on engagement and retention within a lifecycle program
• Highly analytical with proficiency in reporting tools, such as Adobe analytics, Power BI, or Amplitude
• Experience with a large scale Mar Tech tool – SFMC, Braze, or Iterable preferred
• Experience using AI in CSM workflow a bonus

Demonstrates expertise in driving user engagement and retention for subscription-based products through data analysis and personalized communication strategies. Proficient in utilizing reporting tools and Mar Tech platforms to enhance customer lifecycle programs.

• Lifecycle Program Management
• Customer Engagement Strategies
• Data Analysis and Reporting
• Mar Tech Tool Proficiency
• Retention Improvement Techniques

• Customer Lifecycle Management
• Data Analysis
• Reporting Tools
• Engagement Metrics
• Retention Strategies

• Analytical Thinking
• Collaboration
• Communication

• Subscription-Based Products
• Customer Success Management
• Onboarding Experience
• User Activation
• Early Life Retention

• Adobe Analytics
• Power BI
• Amplitude
• Salesforce Marketing Cloud
• Braze
• Iterable