Vice President, Marketing & Media

• Develop and execute comprehensive marketing and media strategies supporting NYC Tourism’s mission, brand objectives, and organizational priorities
• Partner with the CMO to establish strategic priorities, identify growth opportunities, and execute key initiatives
• Lead Marketing & Media department budgets, including forecasting, resource allocation, agency spend, reconciliations, and financial management
• Lead, manage, mentor, and support the Marketing & Media team
• Drive collaboration across marketing, media, creative, research and analytics, global communications, digital, partnerships, and external agencies
• Build relationships with internal stakeholders, agency partners, media organizations, and external partners
• Advise the CMO and senior marketing leaders on campaign performance, operational efficiencies, market opportunities, and emerging trends
• Prepare and present executive-level presentations, reports, strategic updates, and senior leadership meeting materials
• Establish processes and frameworks to improve departmental effectiveness, accountability, communication, and alignment
• Monitor marketing performance metrics and optimize campaigns, audience engagement, and return on investment
• Own the Marketing & Media division strategy and goals with a high degree of autonomy
• Represent the department and organization in high-level meetings, decisions, and external partner/vendor engagements

• Bachelor’s Degree (B.A.) required; advanced degree preferred
• 10+ years of progressive experience in marketing, media, and/or consumer promotions
• Previous experience working closely with C-suite executives or senior leadership teams required
• Demonstrated success developing and executing integrated marketing and media strategies
• Exceptional leadership skills with the ability to influence, motivate, and collaborate across organizational levels
• Strong executive presence and credibility with senior leadership, board members, and external partners
• Excellent verbal and written communication skills
• Strong analytical and problem-solving skills
• Highly organized and detail-oriented, with the ability to manage multiple priorities in a fast-paced environment
• Ability to operate independently with sound judgment, business acumen, and discretion
• Proven experience with budget management, vendor/agency relationships, and departmental workflows
• Strategic input that shapes senior-level decision-making and organizational strategy
• Agency-side experience is a plus
• Must be authorized to work for any employer in the U.S.; employment visa sponsorship is unavailable

Demonstrates expertise in developing and executing integrated marketing and media strategies while managing budgets and leading teams. Possesses strong analytical skills and the ability to influence and collaborate with senior leadership and external partners.

• Integrated Marketing Strategies
• Budget Management
• Leadership and Team Management
• Executive Communication
• Analytical Problem-Solving

• Marketing Strategy Development
• Media Strategy Execution
• Budget Forecasting
• Campaign Performance Monitoring
• Vendor Relationship Management

• Leadership
• Collaboration
• Communication
• Organizational Skills
• Influencing Skills

• Bachelor’s Degree
• Advanced Degree Preferred

• C-Suite Collaboration
• Consumer Promotions
• Marketing Performance Metrics
• Agency Experience
• Stakeholder Engagement